Three years after dropping the numero uno crown to Apple within the premium smartphone section, Samsung India raced previous the iPhone maker in March to reclaim the market chief place on the again of gross sales of its Galaxy S22 collection.
According to Counterpoint Research, Samsung’s most premium flagship smartphone – Galaxy S22 Ultra – raced to the pole place within the Rs 100,000+ section with a 74% quantity market share in March. Samsung’s general market share within the Rs 100,000+ class in March stood at 81% on the S22 Ultra gross sales.
The success of Galaxy S22 collection additionally helped Samsung reclaim the management place within the over Rs 30,000 section with a 38% quantity market share in March, Counterpoint Research mentioned. Apple’s market share stood at 30%.
The firm additionally emerged on high within the general smartphone market in March with a 22% quantity market share and a 27% worth market share, Counterpoint Research added.
Till 2019, Samsung was once the market chief within the premium smartphone section, with Apple often scoring over the past three months of a yr.
However, Apple modified the smartphone sport from 2020 when it got here out with fashions like iPhone 11, 12 and 13, and toppled Samsung from the management place. In 2021, for example, Apple bought about 5.4 million gadgets within the home market within the premium section towards Samsung’s 1.1 million.
One cause for Samsung’s dropping the highest place within the premium section was the phasing out of its massively profitable Note collection, with out popping out with any equal various. This void appears to have been full of the Galaxy S22 collection, which was launched in March.
However, it stays to be seen whether or not Samsung is ready to consolidate its place going forward. During the January-March quarter, Apple continued to be the chief within the premium section with a 38% market share adopted by Samsung at 25%. The April-June knowledge would present how the 2 main smartphone gamers fare on this race.
While Samsung’s portfolio within the above Rs 100,000 bracket contains Galaxy S22 and Galaxy Fold, Apple gives iPhone Pro Max in addition to sure iPhone 13 fashions.
According to Aditya Babbar, senior director and head of product advertising and marketing, cell enterprise, Samsung India, the corporate has obtained an unprecedented response for its newest flagship. “The growth in non-metros has been 3 times higher compared to metro cities, which shows the device has been loved by people across the country,” he mentioned.
“Samsung has a momentum now in the premium segment as our channel checks are indicating a robust demand going into the second quarter as well,” mentioned Tarun Pathak, analysis director, Counterpoint Research.
Source: www.financialexpress.com”