Facebook says that with the help of visual search, shopping from photos on Instagram will be very easy. Whatever product you see, you can also search for the same type of product.
Instagram Shopping
Facebook is working on visual search technology for Instagram to facilitate Shopping features. Speaking in the Live Audio Room on Facebook, Mark Zuckerberg said that the company is in the early stages of building camera-based search tools. Engadget said the feature will be similar to those offered by Snapchat and Pinterest, which have invested heavily in visual search.
Zuckerberg outlined two possible use cases for the technology on Instagram. The report said that while browsing Instagram, the visual search could bring up similar products available elsewhere in the app or it could allow users to search for products from the camera roll using their camera or photos.
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“When you find something, you’ll be able to tap on it and find similar products that people across all of our stores are selling the moment you find something you love,” Zuckerberg said. “We think Visual Search will really help make photos Instagram shoppable,” he said.
In addition to visual search for Instagram, Zuckerberg also announced that Facebook Shops will soon be rolling out to Marketplace and WhatsApp. Zuckerberg wrote in a Facebook post, “New commerce features are coming to support businesses and make shopping easier – Shops on WhatsApp and Marketplace, Instagram Visual Search and Shop Ads. More details are in the comments.”
Facebook is already integrating product catalogs into WhatsApp Chat, but businesses will now be able to create storefronts for the chat app. The company is also working on shop advertising, which will allow businesses to target ads based on people’s personal shopping preferences. Zuckerberg said that eventually, Facebook could personalize these ads with special offers or promotions.
(IANS)
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