Facebook is creating a new feature for its users. This feature will help to know the neighbours better. It is currently being tested in a city in Canada. Facebook plans to overtake market leader Nextdoor through this feature. At the same time, Nextdoor is working on a plan to launch an IPO in the coming days.
Testing of new features is going on
Social media consultant Matt Navara recently shared a post on social media. It has been told that the testing of the new feature of Facebook is in the initial stage. The screenshot shown in this post is called Neighborhoods. In this, users can fill their address and create a unique Neighborhoods profile. On this, a company spokesperson said that it is true that Facebook is testing new features in the Canadian Calgary market.
Facebook’s usage is more than ever
In a photo seen in a social media post made by Matt, Facebook has reminded its users that community standards have also been implemented within the new features. The company is encouraging users to be ‘keep it clean’ and ‘be inclusive’. A Facebook spokesperson said that users are using Facebook more than ever to connect with local people. Neighbourhoods feature is being introduced to make it easier. With this feature, special space is being given to users in Facebook. We are currently doing limited testing. Even before this, Facebook has also inspired people to have better interaction through the app, which includes private groups and messaging apps.
Nextdoor brought this feature
The popularity of features like Neighborhoods in the market is due to the Nextdoor company. Because before Facebook, Nextdoor started the social network on this idea in 2008. The company also raised funding of about $ 470 million. In this feature, each of the Neighborhoods acts as its own mini social network. People also post incidents happening in the neighbourhood, including incidents like crime. Apart from this, we also sell goods and post for others.
Nextdoor’s IPO is coming
At the moment, Nextdoor is working on plans to launch an IPO. According to Nextdoor, the company is serving around 2.68 lakh people worldwide. This includes a quarter of the US partners who service the company. According to Bloomberg, when Facebook enters the market, it will also have an impact on Nextdoor’s business. For example, Menlo Park launched a dating product in the US, after which Match Group’s stock slipped more than 7% in the stock market.
Facebook accused of cheating
However, Facebook has a history that it mimics particular products in the market. The biggest example of this is the case of mimicking the app ‘story’ feature of Snapchat. In this case, Snapchat has accused Facebook of copying the concept of Snapchat. Facebook is currently under the scrutiny of local government regulations. Experts believe that now there may be a dispute between Nextdoor and Facebook about the Neighborhoods feature.