Staying at home has also increased the demand for hyperlocal delivery services. Searches related to cake delivery increased 15 times as most people celebrated at home due to the pandemic.
In this era of Corona epidemic, people are constantly worrying about their health and future and in this episode, there has been a lot of growth in physical fitness, financial investment, entertainment, e-learning search for the last one year.
This has been disclosed in a report.
This report has been shared by Inmobi, whose name is India-2021 Trends Report. This report explains how the online behavior and search preferences of netizens have changed. The company has analyzed the data from April 2020 to June 2021 in this. Searches related to immunity increased by 125 percent during this period, while searches related to home-fitness like online dance and home gym saw a 28-fold and 14-fold increase, respectively.
Apart from this, investment preference has also shifted from physical assets to financial instruments in the last one year and there has also been a preference in using digital channels. Simultaneously, there was a 13-fold increase in searches related to asset management, while searches related to digital payments continued to increase by 12 percent.
Rohit Dosi, Microsoft Advertising Director at Inmobi, said in a statement that digital content consumption has grown in several ways over the years. At the same time, this epidemic has increased the adoption of digital and people are spending more of their time on computer, phone and tablet screens. These things have opened new dimensions for search advertising and it can be a better effective medium for brands to reach the right audience.
Apart from this, the demand for hyperlocal delivery services has also increased by staying at home. Searches related to cake delivery increased 15 times as most people celebrated at home due to the pandemic. Simultaneously with theaters shut, concerts shut and people working away from their homes, there has also been a huge increase in search volume for entertainment and musical content.
The keyword ‘Most Popular Netflix Series’ was searched 28 times, while ‘Cricket Live Score’ saw an increase of 381 times. There was a 52 percent increase in searches related to online games. Apart from this, the search for content related to education and e-learning also saw a huge increase. Searches related to ‘online learning’ increased by 367 percent, while searches related to ‘training’ increased by 103 percent.
Dosi said that “the drastic change in one’s online browsing and search patterns has paved the way for brands who want to invest in search advertising. There has been a steady growth of search as a digital medium in PC and mobile with about 25 percent digital media in India. While some brands have already started leveraging this medium to achieve their larger business goals, others can leverage search advertising to create a better customer journey to reach the right audience with the right message. Huh.”
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