With rising workloads for important functions, on-line style market Myntra has strengthened its cloud providers capabilities by leveraging Microsoft’s public cloud Azure. This permits it to develop new use circumstances in cognitive providers and strengthen operational effectivity for onboarding tens of millions of latest prospects and lakhs of sellers to the e-commerce platform.
After deploying Microsoft providers for important functions and workloads, Myntra is embarking on cloud innovation tasks that may additional leverage machine studying, synthetic intelligence, and information platform options to bolster its place as a one-stop store for manufacturers. With Microsoft Azure as an enabler, Myntra has been in a position to constantly add new customers.
It registered over 7k orders per minute and 700k peak-level concurrent customers throughout one in all its end-of-season sale occasions final 12 months.
Raghu Krishnananda, chief expertise and product officer, stated, “Myntra’s mission is to democratise fashion and lifestyle using technology. We use technology extensively across the value chain to power our decision-making and enhance customer experience. Microsoft Azure and its cloud solutions will further our agenda of bringing millions of new customers and lakhs of sellers onto the e-commerce platform.”
Sashi Sreedharan, managing director, Microsoft India, stated, “We are excited at this opportunity to support Myntra in its digital transformation journey and strengthen its offerings in the Indian e-commerce space. With the Azure platform and its AI and data capabilities, Myntra will be able to enhance its digital fabric, growing scale and speed while utilising the native capabilities of the cloud for new and innovative use cases.”
Microsoft has been spearheading Myntra’s cloud transformation journey since 2018. With rising operations, Myntra has migrated its tech portfolio to Microsoft Azure, utilizing Azure Synapse Analytics and Azure HDInsight to scale up, particularly throughout massive sale occasions, stabilise providers, and improve year-on-year visitors.
Source: www.financialexpress.com”