Technology has now gone so far that today the whole story of marketing has changed. Now more publicity than TV and newspaper goes for viewing through the internet on mobile and desktop. Today the market of Digital Marketing is growing very fast. With this help, people can easily access their brand and image to the people. Its demand is also high in many companies. Given this, many people today want to know and learn it. Many people have told me that when will you tell about digital marketing on your blog? If you take a lot of interest in technology, then you will understand it very quickly.
Before knowing digital marketing, you have to know about marketing, what is marketing? If you understand marketing or you have experience in this field, then you will learn digital marketing very quickly. Then come to know about marketing-
What is Marketing?
In simple words, “Marketing is a process where people are told about a product or service so that people can be attracted to the product or service.” Keep in mind that the more beautifully you tell people about the product, the greater will be the attraction of the people.
There was a time when people used to collect and tell people about their product, service or for their own publicity. With this marketing, publicity was only available to the people around. You can see such examples in election rallies. Posters, banners, newspapers were used to expand the scope of marketing. After the arrival of TV, a new means of marketing was found by video, through which publicity started to spread for the whole country.
What is Digital Marketing?
It is also known as online marketing or internet marketing. Its definition is of marketing only, but to do this, digital technology and internet medium are used. In common language, tools like the internet, laptop, mobile etc. are used to tell people about a product or service. Nowadays almost everyone has a mobile and internet. While using it, you will see an ad for some product on the display, this ad is sent to you through digital marketing.
Let me tell you that without the internet, Digital Marketing does not exist. Because ads reach you while using this. It is constantly updated according to your likes and dislikes. Before doing digital marketing, it is very important to know about your audience and target location. Keeping this in mind, a strategy is prepared for marketing.
Digital marketing is a very big thing, a good book can also be written on it. But on this post, I will tell you almost all its main parts. If you keep up with our blog, I will teach you almost everything. Let us now know about all the parts and methods under Digital Marketing and Online Marketing with the help of which any product or service is marketed.
Different Types of Online Marketing
1. Content Marketing
Whatever kind of product or service you have, two types of content are used to convince people online, first is text and image and second is video content. Text and images are marketed through the website and video content is marketed through youtube.
2. Website & Blog Marketing
Website is a medium through which you can reach the information about your product or service to people through the internet. Websites are of two types, the first information website where you can access the information about your product. Second e-commerce website from where you can sell the product directly.
Blogs are used to review any product. A blog is a platform where you go for miles to see both good and bad feedback of a product or service. Here, the blogger personally tells the people about the product using it. This is quite a trustworthy platform with the help of which the product is sold easily.
3. Youtube Marketing
YouTube is a video streaming platform where you can create and upload videos of your product or service. After uploading this video will reach people all over the world. Keep in mind that the video should be clear and good that people can like your product or service.
4. Email Marketing
Email marketing about your product or service to a large number of people at once is a part of email marketing. The bulk comes many tools for sending an e-mail, in which Mailchimp is considered the best. In Mailchimp, a template is prepared before sending an email, in which the product is explained better. Creating a template on Mailchimp is very simple. After that, the email list is imported and sent to all those people.
5. Search Engine Optimization (SEO)
The website is submitted in the top 10 list of Google search results by SEO. If you search any keyword on Google or Bing, you will see 10 results as website link, which you can say that the SEO of this website has been done better. The one who will be at number one must have been the best SEO. SEO of any website is done in two ways, first on-page SEO and second off-page SEO, read for more information-
6. Social Media Marketing
If you are marketing a product or service with the help of a social media website or application, then it will come under social media marketing. Social media is the most powerful marketing medium of this time. The main reason for this is that most people spend their time on social media. Many types of his ads are also seen during social media surfing. All these ads are planned according to the user’s preference. Although there are many platforms for social media marketing, let us know the best platform-
At present, Facebook is the largest social media platform on which crores of people remain active. To take advantage of this, many agencies do marketing by showing their ad on it. People use Facebook through applications on laptops and mobiles. Marketing on this is done in 3 ways which are as follows-
Facebook page – A Facebook page is a brand page for an agency or company. On which the company uploads the content of its product and service and reaches the people.
Facebook Group – Every type of people has its own group on Facebook. For example, health groups for health, groups with technology for technology and blogger groups for bloggers, by which you can get information about that category. If you want to join this group, you can tell people about your product or service or you can do marketing.
Facebook Ads – If very few people are connected on your Facebook page, but you want the marketing of my product reaches as many people as possible, then you can use the Facebook page. For this, Facebook charges you some money. Through Facebook Ad Manager, you prepare your product and run it, then Facebook sends it to all target people on Facebook profile.
Twitter is also a powerful social media platform. It is considered very good for social media marketing. It is considered the second most preferred social media platform after Facebook. If you say it in a way, it is considered as a no-nonsense platform because you cannot upload huge content on it. If you upload anything on it, it is called a tweet. With the help of hashtag (#), you can make the tweet of your product or service to reach more people. Most celebrities use Twitter. Therefore, there is more activity on it.
Instagram is a photo-sharing social media application on which you can share your photos and images. It is the most popular platform for today’s youth. Like Facebook, it also has the feature of a brand account and personal profile. You can take a good image of your product and upload it. Keep in mind that if you are marketing on Instagram, do it with a brand account. There is also an option to change from personal account to brand account so that you can change it whenever you want. Make sure to use the hashtag in every post so that it can be marketed to more people.
Pinterest is the best social media platform for infographics. On this, you can create and upload images with long infographics. The biggest advantage of Pinterest is that you can bring traffic to your website with the images uploaded on it. Images are uploaded in two ways on this, the first one gets the option of image upload and second is to pin. With the help of PIN, you can add all the graphics of your website to Pinterest. If you upload your product on this platform, then direct traffic will come to your website, which will also market your website.
LinkedIn is a professional social media platform where most of the people here are connected for career-related work. Almost all brands use this social media to convey information related to their company to the people. This is why the company chooses candidates for their job offers. If you want to do your service among marketing professionals, then this is the best platform.
7. Google Ads (AdWords)
This is a Pay Per Click (PPC) ad program, meaning that we pay as much money as the user is clicking on our ad. Google Ads is the best digital marketing medium so far, which results very quickly. This changes the user need in our cell very quickly. Now let us know how it works-
If we search on a product on Google, then in addition to the top 10 in the results, and with some [Ad] written at the top, it goes miles to see the extra results. These ads are made by Google’s AdWords. In this, you have to decide your daily budget, how much you want to spend every day and month. If the competition is low in your area, then it will be done cheaply or else you will have to spend more. How to set it, we will read in the next post.
8. App Marketing
In today’s time, more people use mobiles than desktops and laptops, so if we don’t talk about app marketing, then something will be incomplete. If you are giving the facility of your product or service through the mobile application, then this app will come under marketing. You will find millions of application miles on the Play Store for Android. If you want, you can get your application made and submit it in the Play Store. Keep in mind that there are different applications for Android and iPhone. You can also get them built for both.
9. Affiliate Marketing
If you do not have any investment or any product to do business, then there is nothing to worry about. You can sell other products on commission. In digital marketing, such business is called affiliate marketing. If you promote their product link by joining an affiliate program of e-commerce website like Amazon, Flipkart, then you will get some commission from the product sold through that link. There is no limit to the amount you can do with Affiliate Marketing.
10. Influencer Marketing
Today all the big and successful brands are definitely using this marketing. Influencer Marketing creates a class for your product. To do this type of marketing, one has to resort to celebrity. On the profile of celebrities who have a lot of fan on social media, their product is shown in such a way that it seems that our product also uses this great personality. With this, their fans also start buying that product. Celebrities also get a lot of money for this promotion. For example, you can visit Virat Kohli’s Instagram account. To do this type of marketing, you should find people around you who have a good follower on social media.
11. Quora Marketing
This is a website where people search for answers to their questions and also give answers to others’ questions. The question asked on this becomes a keyword whose result gets very soon on Google, so with the help of Quora, people also bring traffic to their website. Experts of digital marketing know its usage very well, they answer the questions asked by the people with their product or service and tell them that it will be better for you. With such a suggestion, the marketing of the product or service reaches the people very easily.
Friends, all the above-mentioned topics are the best point of Digital Marketing. If you learn all these topics well then nothing can stop you from becoming a successful digital marketer. Digital marketing is not over yet, before this, I will tell all the above-mentioned topics one by one and well, but for that, you will have to be associated with our blog. For this, you should also send your suggestions in the comment given below, what else should we do to reach you so that we can improve this service further. If you have a little help from this post, then share this post as much as possible.