The scarcity of chips and parts continued to play spoilsport as India’s smartphone shipments declined marginally throughout the March quarter, newest information suggests.
Coupled with a pointy decline in demand, India’s smartphone shipments hit 38 million items throughout the quarter, reflecting the affect of Covid-19 in the marketplace, in keeping with Counterpoint Research’s Market Monitor Service. The pandemic’s third wave hit India in January, resulting in a sluggish begin to the quarter, earlier than gaining tempo in the previous few weeks.
Senior Research Analyst at Counterpoint Prachir Singh mentioned: “India’s smartphone market registered its first ever Q1 decline in Q1 2022.”
“The quarter started on a slower note due to the third Covid-19 wave. However, demand picked up in the fourth week of January. The component issues were a major reason for this decline and affected almost all the brands. OEMs (original equipment manufacturers) are adopting various strategies to tackle the supply issues, such as expanding the supplier portfolio and increasing local sourcing. However, the market is expected to remain modest in Q2 2022 as well due to supply disruptions arising from the Covid-19 situation in China.”
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The Counterpoint Research information confirmed Chinese manufacturers persevering with to dominate the market with over 74% market share. Xiaomi, together with sub-brand Poco, retained its prime place in India’s smartphone market with 23% share. However, its share got here down 1,300 foundation factors on yr. The Chinese producer held onto its lead regardless of intense competitors, element scarcity, and inflation. Xiaomi additionally moved into the second spot in 5G shipments for the primary time in India.
Samsung, pushed by shopper demand with the introduction of the Galaxy A collection, completed behind Xiaomi. With a 100-basis level on-year decline within the March quarter, Samsung held a 20% share of the market. The South Korean electronics large, nevertheless, retained its prime spot within the 5G smartphone phase for the second consecutive quarter.
Realme, the one model among the many prime 5 to witness an on-year development of 4,000 foundation factors throughout the quarter, now has market share of 16%, up from 11% within the year-ago interval.
Vivo and Oppo completed in fourth and fifth place, respectively. Vivo shipments declined by 800 foundation factors on yr, whereas Oppo shipments fell 1,800 foundation factors. Vivo’s market share stands at 15%, whereas Oppo has a 9% share. The Oppo figures don’t embody the OnePlus model.
Apple registered 5,00-basis level on-year development and was the top-selling premium phase model.
Research Analyst Shilpi Jain mentioned: “Xiaomi registered its highest ever share in the upper-tier (Rs 20,000-Rs 30,000) segment driven by the Xiaomi 11i series. This also resulted in Xiaomi recording its highest ever retail ASP (average selling price).”
“Samsung revamped its Galaxy A series to drive consumer demand in offline channels. Also, the consumer response to the Galaxy S22 series has been quite positive. vivo launched a new ‘T-series’ during the quarter, which made the brand the top 5G brand in the mid (Rs 10,000-Rs 20,000) segment. Among the top five brands, realme was the only brand to register positive growth due to its aggressive portfolio and channel strategy.”
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India’s general handset market declined 16,000 foundation factors on yr. The function cellphone market declined by 3,900 foundation factors on the again of provide crunch, excessive stock ranges, and decrease shopper demand as a consequence of excessive inflation charges.
Of the overall smartphone shipments, 5G handsets contributed over 28%. The share is anticipated to cross 40% within the coming quarters.
Source: www.financialexpress.com”