The government had banned 59 Chinese apps on this day a year ago and in the last one year, the Indian government has banned a total of 250 Chinese apps.
Tiktok Vs Indian App
The Indian government had banned 59 Chinese apps last year i.e. on this day itself, which included live streaming with short video apps and many other categories of apps. If we talk about short video apps, then the most popular apps Tiktok, Likee and Vigo app were banned in this. When these apps were banned, many Indian short video apps came to the fore, in which ShareChat’s Moj app, MX player’s MX Takatak are the main ones.
After the ban of Chinese apps like Tiktok, millions of creators started looking for its alternative apps for their income. Instagram was at the top in terms of redirecting users on these apps to other social media. But other Indian companies also started to acquire this user base and Sharechat, Dailyhunt, MXPlayer, Gaana and Zee5 launched Made-in-India apps.
While Indian companies started short video platforms, YouTube and Instagram also capitalized on this opportunity and launched their short video platform named Shorts and Reels.
Adopted monetization like TikTok
Like Tiktok, many Indian short video platforms also started monetization. Creators who make videos on these platforms are paid according to their followers. Along with this, they are also allowed paid promotional partnerships, for which they do not have to share their income with anyone.
These are the problems in front of Indian platforms
If we look at the company’s reach in the market, then Tiktok is at the forefront and the reach of this platform was global. With this, the second thing is that the Indian market is completely divided into rival brands and the third thing is that these companies do not have very good innovation and user-experience. Although it is special in Instagram reels that its reach is global, but it is not better in terms of monetization i.e. earning money and the company does not pay money for it.
Due to the artificial intelligence and machine learning algorithm of Tiktok, the content on this platform became increasingly popular. Along with this, it gave in-depth insight into the audience. At the same time, it is very difficult to popularize the content on Tiktok.
What is the condition of these apps in terms of users
TikTok is one of the most popular apps all over the world and had a user base of more than 200 million in India alone. Along with this, Vigo owned by Likee and Bytedance also had a large user base. On the other hand, if we talk about the monthly active users of Indian apps, then Moj has 120 million, Dailyhunt’s Josh has more than 85 million, MXtaktak has 70 million, gaana’s Hotshots has 185 million, Trail has more than 25 million , Spark has more than 20 million users, Roposo has 33 million and Friends has 20 million users. Let us tell you that this data is based on media reports and Hotshots has been introduced in Gaana’s platform and its monthly active user is 185 million.
Still looking for an alternative to PUBG
The government has banned a total of 250 apps in the last one year. It also included South Korea’s multiplayer battle royale game PlayerUnknown’s Battlegrounds (PUBG). This game had a total of 175 million installs in India, which is 24 percent of the whole world.
The game was banned because of its partnership with China-based Tencent Games. In September 2020, the company terminated the partnership with it and returned to India as ‘BattleGrounds Mobile India’. Right now this app is available for registration on Playstore but its launch has not been done yet.
After the ban on PUBG, Bengaluru-based nCore Games announced Fearless And United Guards (FAUG) in September 2020 as its alternative. The company introduced this game a few months ago and recently launched the Deathmatch mode in its beta version, but this app has not been able to impress the users much since the launch.
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