Apple Airpods are being sold in the market at a low price. According to the report, AirPods Pro is being sold at a discount of 25 percent, while the same is currently priced at Rs 20,990 in India.
Apple Airpods
For iPhone Makers, Apple AirPods is a product that has the highest sales. But now the sales of this product are declining. Apple has instructed the manufacturing lines here to reduce the production of AirPods. This reduction is expected to be 25 to 30 percent. Apple is currently getting a tough competition from other wireless earphones manufacturers in the US.
The iPhone maker is currently at the top position in the market. But now according to the expectation of the company, sales of AirPods are decreasing extremely. Because the company is making less sales than the more airpods it is making. According to Nikkie Asia, Apple is planning to make 75 to 85 million AirPods units in the year 2021.
But now the company has decided that, if anyone has shown the greatest impact in the sale of its AirPods, then it is to sell its wireless earbuds at a lower price than other companies. AirPods were launched in the year 2016.
Airpods are being sold at low prices in the market
Apple Airpods are being sold in the market at a low price. According to the report, AirPods Pro earphones are being sold at a discount of 25 percent, while the same is priced at Rs 20,990 in India. Apple sold 72.8 million AirPods last year. At the same time, in the last three months, Apple generated 12.97 billion revenue from wearables and accessories, which was 11 percent in that quarter.
AirPods are sold the most in the US and this happens at a time when the holidays begin. That is, if someone has to gift something, then he gives Apple AirPods. At the same time, sales of MacBook and iPad have also increased. All this was possible for the company during the Corona epidemic. That is, people have placed many orders sitting in the house.
Purchase of low-priced earphones more in India
Apple Airpods are not much sold in India, but instead of this, people prefer to buy earphones of Boat, Realme, Noise and Redmi. The products of these brands easily fall below 2000. According to Counterpoint Research, where Apple’s market share was 67 percent in the year 2018, it increased to 47 percent in 2019 and only 31 percent in 2020.
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