Many people like short videos
Online video consumption is skyrocketing amid the coronavirus pandemic as ‘work-from-home’ has become the new trend. India’s online video user base has reached over 350 million people, growing 24% from 2018 to 2020, nearly twice as fast as markets such as China and Indonesia. According to a report titled “Online Videos in India – The Long and Short of It” released by Bain & Company, video content is now the future. The report suggests that by 2025, there will be 650 million users in India who will be using short-form videos.
Let us tell you that the active user on the usage is also increasing very fast. That is, the active user on daily time has increased from 60 to 70 percent. At the same time, people are now spending most of their time on their smartphones for entertainment and watching videos.
Arpan Sheth, Partner and Global Leader, Vector Solutions Group, Bain & Company, said in a statement, “India has a large digital community, with approximately 640 million internet users and 550 million smartphone users that are rapidly growing and becoming more and more online. spending time. Smartphone users spend around 4.8 hours a day on their devices, of which an average of one hour goes to watching videos. Despite this rapid boom, there is massive headroom for growth. The penetration of online video users in India is about 60% of Internet users, while in China it is more than 90%. “
Why social media platforms are focusing on short videos
Short-form videos (SFV) are between 15 seconds and 2 minutes long, and long-form videos (LFV) longer than 2 minutes. Instagram now has Reels, IGTV and IG Live. YouTube has recently introduced YouTube Shorts in India. The report says that by 2025, three out of four Internet users, or 600 million to 650 million Indians, will use short-form video, with active users spending 55 to 60 minutes per day.
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