After the reaction of the users, it is now confirmed that no one wants their data to be collected. After this step, the difficulties of Facebook have started increasing.
Some iOS apps were tracking Apple users, but now Apple users have given their verdict on this. Apple users have made it clear that they do not want any app to be tracked by them. All this happened when Apple introduced app tracking transparency with iOS 14.5. In such a situation, there are 4 percent of such iPhone users who have given permission to apps like Facebook to track them through their app.
But after the reaction of the users, it is now confirmed that no one wants their data to be collected. With the help of app tracking transparency, Apple has now left its decision to iOS users. A new report has revealed that, iPhone users gave more importance to their privacy than advertising.
A new market analysis report, which has been revealed by Flurry Analytics, has said that, only 11 percent of iPhone users in the world are those who do not care about app tracking. In the US, this figure is only 4 percent of users. At the same time, this figure was only 2 percent during the new iOS.
Zuckerberg is upset
There is no doubt that Facebook CEO Mark Zuckerberg is very upset after this move. Because they wanted them to show the same type of advertisement to the users about which the users are searching. Let us know that this month, Facebook had sent a pop-up notification to new iOS users and asked them to turn on the app tracking feature.
Explain that targeted advertising is the biggest means of earning revenue for Facebook and Google in today’s time. The report also said that with the help of the decline in app tracking, it will have a strong impact on the mobile advertising industry of $ 189 billion.
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