According to a report by market analyst firm Canalys, Apple pushed Samsung to the second position due to strong demand for the iPhone 13 series. The report said, “Apple’s iPhone sales have been very good in China. The company has benefited from reducing the prices of its flagship devices.” However, Apple’s supply chain has been affected by the pandemic and has led to a reduction in production. Due to this, customers have to wait to buy iPhone in some markets.
The report said that Samsung was second with nearly 20 percent share in worldwide smartphone shipments in the fourth quarter. Samsung’s performance has improved compared to the fourth quarter of the previous year. China’s Xiaomi is ranked third with 12 percent. Oppo and Vivo ranked fourth and fifth with 9 and 8 percent share respectively. Bloomberg reported in December that Apple has told suppliers that it does not expect customer interest to continue after a long wait for the iPhone 13 series. The company expects the supply to pick up this year. Apple had earlier reduced the production plan of the iPhone 13 series by about 10 million units. The reason for this was due to interruption in the supply of the chip.
The worldwide shortage of semiconductors has affected many smartphone companies. These companies are trying to make production with the available components by changing the specifications of their devices. Semiconductor supply is not expected to improve until the second half of this year. To tackle this problem, big smartphone companies are giving priority to their high-selling handsets and postponing the launch of new products.
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