In the first quarter of 2021, iPad shipments for Apple have grown at an unprecedented 144 percent year-on-year, in keeping with the trend of Work From Home.
With the increased trend of work from home (learning from home), learning and fun activities remotely during the epidemic, Apple ranked second in 2021 with 29 percent market share in the Indian tablet market in the first quarter of January to March in 2021. Moved to the location. This has been claimed in a new report on Thursday.
As per the report by market research firm Cyber Media Research (CMR), Apple iPads continued to show exceptional growth in India in the first quarter of 2021 with growth of 140 percent (year-on-year) in India. Apple iPad 8 gained 17 percent market share in the first quarter, while Apple iPad Air 2020 recorded 9 percent share in the Indian market. Lenovo continued to lead the Indian tablet market in the first quarter of 2021.
144% growth in iPad shipments
Prabhu Ram, head of the Industry Intelligence Group at CMR, told IANS, a breakout with an unprecedented 144 percent year-on-year increase in iPad shipments in the first quarter of 2021 for Apple in the wake of the trend of doing everything from home. It was quarter. Apple’s success is notable, as it lacks the cost-advantage that Android tablets have.
Prabhu Ram said that Apple’s success in the first quarter of 2021 was primarily driven by aspirational appeal, which is sustained among brand consumers. Apart from this, he also cited its performance in the ad-tech sector as one of the main reasons. Apple has been able to continue its strong growth momentum from the second half of 2020 into the new year as well. Apple iPad’s growth (year-on-year) in the country was 42 percent in 2020, while in the fourth quarter of last year it registered a growth of 135 percent on a year-on-year basis.
Apple’s position strong despite supply shortage
Apple was able to continue its strong growth momentum from the second half of 2020 into the new year. The iPad growth (YoY) for the country in 2020 was 42%, while in Q4 last year, it was 135% (YoY). CMR spokesperson said, “Despite facing supply shortages last year, Apple has been able to regain its strength and market share.”
(With IANS input)
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