Amazon has permanently banned 600 Chinese brands from its e-commerce platform. The Amazon ban included brands such as RAVPower, Mpow, Aukey and others, which are popular around the world.
Amazon sellers have suffered
Amazon recently surprised many Chinese sellers on its e-commerce platform when it banned 600 brands. These Chinese companies have been banned by Amazon after it was found that they violated the retail giant’s policies regarding review abuse. Amazon banned all forms of review misuse in 2016. The Amazon ban will affect globally popular brands such as RAVPower, Mpow, Aukey and others.
According to a report in The Verge, with a permanent ban on 600 Chinese brands across 3,000 seller accounts, Amazon is cracking down on firms that were abusing the e-commerce platform’s review mechanism. The e-commerce giant has reportedly revealed that the process of banning these Chinese brands is complete after five months of global crackdown on brands that are ‘gaming’ a system created by Amazon for user reviews. Were.
According to the report, the Amazon ban was enforced against brands that “intentionally, repeatedly and significantly” violated company policies. Such a review was first disclosed by the Wall Street Journal in the month of June. It was stated in the report that. Electronic brand RAVPower is here offering a $35 gift card to users who are reviewing the product. The brands that were named in the report include Mpow, Auley, RavPower, Vava and others.
These brands had broken many rules of Amazon. In which some even included the Extended Warranty Program, its name was VIP Testing Program. According to the report, brands only got in touch with users who had given negative reviews or applied for refunds.
Amazon said in a statement that the company works hard to provide customers with an immersive store experience, while allowing them to shop with confidence. Apart from this, the company also gives an opportunity to the sellers to pursue their business. Customers take a product only after seeing the review here, so if any partner violates it, then we will ban him and take action against him.
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