According to the report of Accenture, this survey was done on 6000 customers in North America, South America, Europe, South Africa and Asia Pacific. 60 per cent of the users surveyed rated the process of navigating between different services as “slightly” to “very frustrating”. 69 percent of Indians surveyed and subscribing to multiple streaming services were disappointed with their viewing experience.
44 percent of users worldwide said that it took them more than 6 minutes to watch something on the OTT platform. The report did not specify which platforms were included in the survey. By the way, talking about the popular platforms of India, they include Netflix, Amazon Prime Video, Disney + Hotstar, Sony LIV, Voot and others.
22 percent of the world’s consumers surveyed said that they have subscribed to 4 or more streaming services. 33% of users said that they have subscribed to a single service. According to the report, 33 percent of OTT consumers around the world say that they will reduce their spending on streaming services “to some extent” or “very much” in the next 12 months. It talks about both subscription and in-app purchases. At the same time, 46 percent of Indian users surveyed said that they too are planning to reduce their spending on all media and entertainment subscriptions.
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