Learning from experiences and then investing in future needs can be the best model for success and this has been proved by Kolkata entrepreneur couple Yash and Ahana Aggarwal. This ambitious couple of entrepreneurs from business families Always conscious of her professional goal of becoming. Their first business, which started as an experiment, failed, but still, the pair did not give up and wrote a success story under the banner of their innovative fashion startup “Huidi”.
Huidi is India’s first exclusively ‘tie-dye’ fashion brand which is a result of the creativity of Yash and his wife Ahana Aggarwal. Significantly, their interest in the fashion sector made them a successful partner on the business front as well. His understanding of buyers’ preferences encouraged him to use the ‘tie-dye’ technique in clothing and accessories, which proved to be a good choice for consumers. For your information, we want to tell you that the art of mixing colors to create a beautiful pattern on clothes Tie And Dye It is called.
After failing in his first business, he launched his second commercial venture “Huidi”. He first launched a website and initially started dyeing clothes at home. They then started promoting their products as well as through online campaigns. Their unique product range includes cord sets, socks, hats, towels, headbands (all tie-dyed), which received good response from buyers and was where the brand started its growth journey.
Their brand has introduced a vast range of fashion products to the customers which have ensured their uniqueness keeping in mind the attitude of the youth. The brand is moving towards creating a distinct identity through quality products at reasonable prices. Recently, the company has also launched Star Converse Shoes to expand its product range.
Currently, this startup is selling around 500 products per month through e-commerce sites like Amazon, MensExp, LBB, but mainly through its website. The couple has also ensured that they are sourced entirely from Indian vendors and that they maintain their brand of “Made in India” concept.
His story is truly inspiring. He did not give up even after the first failure and was determined about his goal. Today, his success has become an inspiration for the younger generations.
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