The life of this boy from Shimla would have been different if he had not missed the opportunity to pursue a master’s degree from the London School of Economics. The visa was in his hands and the tickets were booked, but due to traffic jams, his story took a completely different turn. This is the story of a man who started a business of advertising for revolutionary change in India through a unique company Cash Your Drive at just Rs 20,000 and today his company has an annual turnover of over Rs 32 crores.
This is the story of a boy who failed in two subjects in his Class VI examination and had come back to study in the same class again. Overcoming fear of failure, he became the first student to crack IIT in his school. He got a civil engineering branch, but through his hard work, he got his branch shift in electronic communication. After completion of studies, he got job opportunities from many IT companies and got a master’s degree from the London School of Economics.
Raghu Khanna He was from a well-to-do family so he had no hurdle to go to London but when he was leaving for the airport, he got stuck in a traffic jam and had no choice but to read the lines written on the back of the trains. are.
This was the moment when he got an idea that the rear part of the vehicles is the right place for advertisement and till date it has not been thought of. He wanted to create a model in which big companies use vehicles to promote the brand value of their company and for this they give its value. But Raghu did not have enough capital to start his business. He started his business in 2009 by borrowing Rs 20,000 from his father.
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Raghu started working on his idea, but people laughed at his proposal as he felt that advertising was possible only in print, radio and television. Raghu created a website that attracted the attention of some 1500 car owners and got 8 advertisers in the first week itself. The response brought him confidence and he asked a bakery owner to stick the stickers in his delivery vehicles.
Those days were his days of struggle and Raghu used to lock up to AC to save money. His company was the first company working on the concept of Add On Wheels. He worked closely with a company called Digital Prints Network based in Bangalore. This company was an expert in the work of vinyl printing so that there was no damage to the paint of the vehicles. By the length of the campaign, the size of the advertisement and in which city to set, all of them could get their income between 10,000 and 60,000.
A boy who once stood folded in front of a teacher for Grace number has become the game-changer of Indian markets and the advertising industry today. His concept, which started with auto and car, has now reached trucks, trains, cars, buses and even airplanes. His clients list includes Google, Pepsi, Motorola, Flipkart, Sub-way, Pizza Hut etc. His business is in 6,500 air port cabs, 200,000 autos and 4,500 private vehicles and his turnover is over Rs 32 crores.
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Raghu has reached this place today after salvaging himself for fear of failure. His story is really full of inspiration. We have to understand that even the biggest business ideas are hidden around us, just someone who is able to test him, no one can stop him from succeeding.
