This story of success is a person who changed all the rules of FMCG. This person created a revolution in the field of business by bringing Sachet-Revolution. He started his business with a paltry sum of Rs 15,000 and today his annual turnover is over Rs 1100 crore. But this journey of success was not so easy, today in the struggle, hard work and the desire to do something new, today he became a well-known tycoon in the business world.
Yes, we are talking, Kevin Care CEO CK Ranganathan Of. Ranganathan’s journey began with Cuddalore, a small town in Tamil Nadu. Born into a very poor farmer family, Ranganathan received his primary education from his father. Ranganathan was weak in studies, so his father wanted him to either do farming or do business. Ranganathan had another hobby, that he was very fond of pets and birds. When he was in the fifth year, he used to have 500 pigeons, many kinds of fish and birds of different species. He wanted to do his business with the capital he got from his hobby business.
He was in college when his father died. After the death of the father, the whole family came to Ranganathan’s shoulders. And then they started a small business selling shampoo to their pets.
In the initial days, his business did not go well, then he got involved in Velvet International and then Velvet Shampoo business. But Ranganathan wanted to start his own business from the beginning. Due to this desire, he once again started the business in a new way and then Chick India Started.
Initially, the company only made shampoo and sold its products in villages and small towns. They priced the shampoo pouch at only two rupees. He won the hearts of people in a very short time by selling quality products for less money. He then changed the name of his company to Kevincare and expanded his business to include cosmetics as well.
Ranganathan, who considers his father as his everything, dedicated his company to his father in the form of Shraddhanjali. The name Kevin Care means ancient beauty and beauty. Ranganathan never looked back after the initial success.
His next step was towards natural perfumes with floral fragrances. The fragrance of rose and jasmine was liked by the people. Scented perfumes sold 3.5 million pouches daily and the company joined the million-dollar club. Today Chick is the second-largest shampoo brand in the country, after Clinics Plus. After this, Ranganathan brought many brands such as pickle pouches, Nile herbal shampoo, Mira hair wash powder, Forever cream and Indica hair coloring to the market and was successful.
Ranganathan gets up at 5:30 in the morning, swimming for half an hour. They devote some of their time to children, and they only read management books. And the rest of the time, they keep thinking of making their company an international company.
After a few months, his company launched a toilet cleaner named Tex and that too in pouches. Kevin Care is the only group that packaging in a very modern way. Tex toilet cleaner became very popular in Tamil Nadu.
His next goal is to bring the company to the world stage. The secret to his success is his teamwork, innovative inventions and the ability to incorporate them into his product.
His success is full of inspiration in many ways. The most important thing is that no idea is small or big, just the urge to reach the destination is within you. If dreams are pursued with a strong will, then nothing can stop you from being successful.