The startup is tying up with Amar Chitrakatha, Tinkle and other entertainment brands to bring the country’s premium entertainment intellectual properties (IP), brands and stories on the metaverse. The firm will also hold the intellectual property rights of Rana, including films made under Suresh Products, which produces and distributes films. Recently, Rana had given information about this by tweeting. He had said that he is foraying into a new segment as the co-founder of Ikonz. Ikonz received funding in March from venture capital firm Village Global and technology investment firm Woodstock. Mark Zuckerberg, Jeff Bezos and Bill Gates have investments in Village Global.
This startup wants to tell the stories of the country to the world through NFT and Metaverse. Many global brands are preparing to enter the metaverse. Restaurant chain McDonald’s plans to launch a virtual restaurant that will include real and virtual goods. It will also have home delivery food items. A similar trademark has been submitted by bakery and cafe chain Panera Bread for its foray into the metaworks. JP Morgan, one of the global banks, has launched a lounge in the blockchain-based virtual world ‘Decentraland’. By doing so it has become the first major bank in the metaverse.
Slim Jim, one of America’s popular snack brands, also plans to foray into the metaverse. For this, licenses have been applied for three names namely ‘Slim Jim’, ‘Meataverse’ and ‘Long Boi Gang’. The company was started in 1928 and is now preparing to bring virtual goods, food products and NFT related services to the metaverse. People will get the facility to buy, sell, trade and collect Slim Jim’s food products in a virtual way only.
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