IPL 2020: The Indian Premier League (IPL) 2020 is over. The strong performance of IPL has shown once again. IPL has also defeated the Kourna epidemic and the economic crisis thereafter. This time due to the epidemic, the tournament was first postponed and then played in the UAE with no live audience. Despite this, there has not been much impact on the IPL. The IPL’s strong appeal remains.
Franchise revenue also increased
According to a Reuters report, the Cricket Board of India BCCI has an estimated brand value of $ 6.8 billion. It has achieved record television and digital viewership. With this, the revenue of at least one franchisee has also increased. The world’s richest cricket board was to lose $ 536 million due to the cancellation of the tournament. The board does not share financial data associated with the league.
Therefore, all the eight franchises of IPL were sent to Bio-Secure Bubble in August. There he played 60 matches in three vans, all behind closed doors. Mumbai Indians had recorded a record fifth victory in the final of the IPL.
Viewership also overtook pay-per-view matches in Britain
According to a Reuters report, BCCI Treasurer Arun Singh said that it has been a big success in view of the current situation around the world. He said that all the people were worried about whether this will happen or not. After nine months away from live cricket, a large number of people in India, the world’s second largest population, were eager to watch the IPL. In terms of viewership, the IPL also overtook some Premier League pay-per-view matches in the UK.
According to Reuters, board secretary Jai Shah, citing data from TV monitoring agency Broadcast Research Council (BARC), said that a record 200 million fans watched the first match between Mumbai Indians and Chennai Super Kings on 19 September.
Source: www.financialexpress.com
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