New research by Counterpoint says that Apple remains at the top of the premium segment with around 48 percent share.
Apple is always known because of its phone and the dainty features found in it. This is the reason that despite the iPhone being expensive, people like it a lot. People’s desire for premium phones and increasing demand for Apple iPhone has led the company to top the premium market in India with a market share of around 48 percent in the first quarter of 2021. This has been claimed in a new report. Taking its momentum forward in the January-March period of this year, Apple has recorded an increase of 207 percent (year-on-year) in India in the first quarter of 2021.
New research by Counterpoint states that the company has maintained its leading position in the premium segment (over Rs 30,000 or over $ 400) with around 48 percent share. Strong demand for the iPhone 11 and aggressive expansion in the Make in India capabilities, along with aggressive offers on the iPhone SE 2020, have been key factors in this growth.
For the first time, Apple has recorded more than 10 lakh shipments (sales) in two consecutive quarters. Apple was the sixth largest smartphone vendor in India in the festive quarter of 2020, registering a growth of 171 percent. Apple recorded its best quarter in the last quarter of 2020 i.e. October to December, during which the company sold more than 1.5 million units.
IPhone 11 and SE sale up in festive season
The increase in sales of the older generation iPhone 11 and the new mid-range iPhone SE helped the company to move ahead in the festive quarter. Looking at the entire year of 2020, Apple, the iPhone maker, registered a growth of 93 percent (year-on-year). India’s smartphone shipments registered a 23 percent year-on-year growth in the first quarter of 2021, with sales up to more than 38 million units. This has been the highest shipment for the first quarter.
Get 2GB data and unlimited calling facility for less than 20 rupees, know which company is offering the best offer
If you also have Jio’s SIM, then know these settings, many tasks will be easy, see VIDEO