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Thursday, December 2, 2021

Virat Kohli leads in brand value, left behind film stars: report

The captain of the Indian cricket team has won the title of Most Valuable Celebrity for the fourth consecutive year in 2020.

The captain of the Indian cricket team has won the title of Most Valuable Celebrity for the fourth consecutive year in 2020. Their total brand value is US $ 237.7 million. It is followed by Hindi film actor Akshay Kumar at number two and Ranveer Singh at third place. In the top 10 celebrities, only Kohli is a person from outside the film world and the remaining nine are film stars. These include only two women.

While Kohli’s brand value remained the same, the top 20 celebrities lost 5% of their total value. Duff & Phelps specialized in brand valuation gave this information in a statement on Thursday. It added that Kohli has remained the highest-value celebrity for the fourth consecutive year, with a brand value stagnant at 237.7 million in 2020 despite the COVID-19 epidemic.

Akshay Kumar finished second

Akshay Kumar again came second and his brand value stood at $ 118.9 million, a jump of 13.8 percent. Ranveer Singh was ranked third for the second year and had a brand value of $ 102.9 million. The agency said this in the sixth edition of the Celebrity Brand Valuation Study.

The total brand value of the top 20 celebrities has been estimated at $ 1 billion in 2020, which has fallen by 5 percent since 2019. It has been said in the study that the cause of the epidemic is to stop all the work. The study is based on brand value and related social media performance is taken from their product endorsement portfolio.

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Shahrukh Khan, Deepika Padukone also included in Top 5

With a valuation of $ 51.1 million, Shah Rukh Khan’s rankings have improved and come in at number four. While Deepika Padukone is at number five with $ 50.4 million. Alia Bhatt has risen from number seven in 2019 to number six. His brand value has been $ 48 million. Ayushmann Khurrana has moved up four places to number six. His valuation stood at $ 48 million. Salman Khan is eighth with $ 45 million, Amitabh Bachchan ($ 44.2 million) is ninth and Hrithik Roshan ($ 39.4 million) is at number 10.

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