Tuesday, January 26, 2021
  • About us
  • Contact
  • Privacy Policy
  • Sitemap
Business Khabar
  • World
  • India
  • Business
  • Tech
  • Money
  • Startups
  • Lifestyle
  • Other
    • Top Stories
    • Entrepreneur
No Result
View All Result
Business Khabar
  • World
  • India
  • Business
  • Tech
  • Money
  • Startups
  • Lifestyle
  • Other
    • Top Stories
    • Entrepreneur
No Result
View All Result
Business Khabar
No Result
View All Result
Home India

This mother-daughter duo is helping breast cancer survivors feel confident in their bodies

Damini Sharma by Damini Sharma
August 20, 2020
in India
0
Akriti Gupta and Kavita Gupta, co-founders of Canfem
584
SHARES
3.2k
VIEWS
Share on FacebookShare on Twitter

 

At the age of 17, Akriti Gupta took a close look at the lives of cancer patients and those who had overcome them. In 2015, his father was diagnosed with a rare type of blood cancer. During regular hospital visits, Akriti and her mother Kavita Gupta learned about several breast cancer patients and learned about their difficulties in finding a quality inexpensive breast prosthesis in the market.

Those that were available were either too expensive or the cheaper alternative was foam-based and of poor quality which adversely affected their health.


Akriti Gupta and Kavita Gupta, co-founders of Canfem


This inspired him to take the entrepreneurial path and launched Canfem for a social benefit. Located in Haryana, it provides affordable and quality breast prostheses and mastectomy bras for breast cancer patients and Survivors in India. The niche market for breast prosthesis is expected to grow at a CAGR of 9 percent between 2020 and 2027.

You might also like

Farmers’ Protest: Red Fort occupied by protesters, violent agitation

Republic Day 2021: Rafael’s show for the first time on Republic Day, showcasing India’s strength in the sky

Farmers’ Tractor Parade: Demonstrators break barricades and enter Delhi before Republic Day Parade

Comfortable and healthy solution

At that time social worker Kavita Gupta knew about different types of clothes and their quality.

They both tried different types of clothes and developed a prototype for a breast prosthesis. During the seven months spent in the hospital, he would offer prototypes for doctors and work on them based on their feedback. He continued to consult doctors with every revision and spoke with breast cancer patients at the hospital until he had completed the Minimum Viable Product (MVP).

Officially launched in February last year, with approval from All India Institute for Medical Sciences (AIIMS) and Tata Memorial Center Hospital, Canfem currently specializes in two products; Breast prostheses and a cancer bra, which is a mastectomy bra with pockets.



The sizes are available in three sizes (triangle, round and drop), priced between Rs 499 and Rs 1999. Akriti says that they shape and customize as per requests.

She continues,

“We also take into consideration the purchasing power of Indian customers and geographic features and focus on design that is comfortable to wear in a hot and humid climate.”

Both have developed two techniques for the process of manufacturing each product. While the technology has been patented for manufacturing prostheses, they have applied for a copyright for the mastectomy bra.

Entrepreneurs are seeking distribution partnerships with organizations and hospitals that are working with cancer patients and Survivors. They are currently in touch with some NGOs and clinics in Rajasthan and Bengaluru and place orders across India through their website and WhatsApp.

Meanwhile, Akriti decided to strengthen her entrepreneurial journey by doing a Master of Social Entrepreneurship from Tata Institute of Social Sciences. He also made his first move with entrepreneurship in 2015.

To ease his family’s financial burden while his father was undergoing treatment, he began making homemade chocolates to meet his daily expenses as a college student. Named Akriti’s Chokolds, she also conducted workshops for family members of cancer patients who were facing financial troubles.



Physical change and mental well-being

According to the Cytecare Cancer Hospital, in India, every four minutes a woman is diagnosed with breast cancer. Akriti states that most women undergo a mastectomy (a surgery to remove breast tissue) due to late stage diagnosis, mainly due to lack of awareness and health facilities. Most women go through a mast to remove as much cancer as possible to restore breast size post, or relieve symptoms of advanced cancer.

However, the results in their bodies often affect their mental health. The 22-year-old pursued this in her thesis for the master’s program, saying that the mental wellbeing of women undergoing surgery needed to be addressed.

After interacting with many doctors, cancer servants and patients, she says, “The urgency has further ignited the fire in me that what I am doing is very important.”

While working with breast cancer survivors, Akriti said that many people had a hard time coping with the trauma of mastectomy and that it was somewhat easier to restore their body weight with breast prostheses that achieved dignity and self-esteem. Helps in He learned that many people isolate themselves socially and feel incomplete.

Akriti Gupta, Co-Founder, Canfem
Akriti Gupta, Co-Founder, Canfem



Cancer awareness

For most, cancer is similar to capital punishment. Akriti’s early association with the fatal disease also showed her that most educated youth of her age are unaware of the diagnosis and treatment of cancer.

During that time, he started an awareness campaign on college campuses through sports and activities that have grown to include more than 150 Delhi University students. Currently, she is heading Win Over Cancer, a non-profit organization started by Arun Gupta, a chartered accountant and cancer surveyor.

A Global Action Poverty (GAP) changemaker, awarded “Young Leader Creating Better World for All” by the Women’s Economic Forum, Akriti is helping breast cancer survivors with the gift of comfort and confidence.

Source: Yourstory

Tags: Breast cancerCanforprosthesisthursday inspirationwomen-entrepreneur
Previous Post

Petrol Diesel Price Today Delhi Kolkata Mumbai Chennai 20th Aug 2020 – Petrol Price hiked again, Delhi gets Rs 81 per liter

Next Post

KCC: 31 August Is Last Day To Pay Loan Amount, Charge Will Double

Damini Sharma

Damini Sharma

Related Posts

protesting farmers enter Red Fort in Delhi wave flags from the ramparts of the fort ON 26TH JANUARY REPUBLIC DAY
India

Farmers’ Protest: Red Fort occupied by protesters, violent agitation

by Business News
January 26, 2021
Republic Day 2021 rafale fighter jet included on parade for the first time shows indian strength
India

Republic Day 2021: Rafael’s show for the first time on Republic Day, showcasing India’s strength in the sky

by Business News
January 26, 2021
Farmers' Tractor Parade: Demonstrators break barricades and enter Delhi before Republic Day Parade
India

Farmers’ Tractor Parade: Demonstrators break barricades and enter Delhi before Republic Day Parade

by Business News
January 26, 2021
Padma Awards 2021 list, Ex-PM of Japan shinzo Abe, SP Balasubramaniam given Padma Vibhushan, tarun Gogoi, ram vilas Paswan, sumitra Mahajan named for Padma Bhushan
India

Padma awards announced for this year’s Padma awards, Japan’s former PM Shinzo Abe and SP Balasubramaniam, this is the complete list

by Business News
January 25, 2021
Republic Day 2021 send republic day stickers to friends and relatives on WhatsApp know how to download and send
India

Send stickers to friends and relatives on Republic Day, how to download

by Business News
January 25, 2021
Next Post
Kisan Credit Card: Farmers taking loan should do this work by 31 August, 7 percent interest will be paid instead of 4

KCC: 31 August Is Last Day To Pay Loan Amount, Charge Will Double

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Recommended

bihar election 2020 pm Modi rally in sasaram gaya and bhagalpur on 23 october 2020 news updates in hindi

Bihar Election 2020: PM Modi will rally in Bihar today; Public meetings in Gaya, Sasaram and Bhagalpur

October 23, 2020
motorola to launch new 5G smartphone on november 30 company claims it to be most affordable 5G phone in country

Motorola is bringing the cheapest 5G smartphone in India; Launch date, price, details of features

November 26, 2020

Don't miss it

protesting farmers enter Red Fort in Delhi wave flags from the ramparts of the fort ON 26TH JANUARY REPUBLIC DAY
India

Farmers’ Protest: Red Fort occupied by protesters, violent agitation

January 26, 2021
Republic Day 2021 rafale fighter jet included on parade for the first time shows indian strength
India

Republic Day 2021: Rafael’s show for the first time on Republic Day, showcasing India’s strength in the sky

January 26, 2021
Aadhar Card Center: Get rid of the problem of unemployment by taking a franchise
Opinion

Aadhar Card Center: Get rid of the problem of unemployment by taking a franchise

January 26, 2021
Lower back exercises
Health

Improve your sex life with these exercises

January 26, 2021
Farmers' Tractor Parade: Demonstrators break barricades and enter Delhi before Republic Day Parade
India

Farmers’ Tractor Parade: Demonstrators break barricades and enter Delhi before Republic Day Parade

January 26, 2021
Payal Kadakia_
Top Stories

Failed twice, but did not give up and continued its work, today is a 7000 crore company

January 26, 2021
Business Khabar

Business Khabar provides the latest news about market, financial, tech, sports and business news from around the world.

Learn more

Categories

  • Automotive
  • Business
  • Car & Bike
  • Career
  • Entrepreneur
  • Fashion
  • Featured
  • Finance
  • Food
  • Health
  • India
  • Industries
  • Insurance
  • Investments
  • Lifestyle
  • Money
  • Opinion
  • Real Estate
  • Schemes
  • Share Market
  • Startups
  • Tech
  • Top Stories
  • Travel
  • uncategorized
  • World

Important

JIOMART FASHION

BUSINESS PLAN

ATUM 1.0 BIKE

UPCOMING IPO

VEGETABLE BUSINESS

MARUTI UPCOMING CARS

BUSINESSMEN STORY

TERACUBE 2E

BUSINESS AFTER LOCKDOWN

IPL COACH SALARY

CSC REGISTRATION

 

Recent News

protesting farmers enter Red Fort in Delhi wave flags from the ramparts of the fort ON 26TH JANUARY REPUBLIC DAY

Farmers’ Protest: Red Fort occupied by protesters, violent agitation

January 26, 2021
Republic Day 2021 rafale fighter jet included on parade for the first time shows indian strength

Republic Day 2021: Rafael’s show for the first time on Republic Day, showcasing India’s strength in the sky

January 26, 2021
Aadhar Card Center: Get rid of the problem of unemployment by taking a franchise

Aadhar Card Center: Get rid of the problem of unemployment by taking a franchise

January 26, 2021

Copyright © 2020 Business Khabar

No Result
View All Result
  • Home
  • World
  • Business
    • Automotive
    • Industries
    • Startups
    • Entrepreneur
  • Tech
  • Money
    • Schemes
    • Investments
    • Finance
  • Lifestyle
    • Fashion
    • Food
    • Health
    • Travel
  • Reviews
    • Car & Bike
  • Top Stories
  • Contact Us
  • Real Estate
  • Contact
  • About us

Copyright © 2020 Business Khabar

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.