Snapchat New feature: Snapchat has a TicketTock-like feature, with the help of which users can now earn from their videos. According to the Bloomberg report, this new feature will have popular videos and will be named Spotlight. The company said that it would pay $ 1 million per day to the creators of the best performing post. According to the report, the person submitting the video in the spotlight does not have to have a large number of followers. Also, it will not be necessary to have a public profile.
The popularity of the video depends entirely on the user’s viewing
Instead, an algorithm will tell what to show to Snapchat users. This will be based on how many times others are viewing their posts. If other users are watching the same video again and again. So this will show that it is going on and the algorithm will show it more.
The new feature will help Snapchat in the market of posting entertaining videos online. At the forefront of this market is Funkbook Inc.’s Instagram and Google’s YouTube. ByteDance Limited’s Tiktok based in China is growing rapidly in young audiences. Evan Spiegel, chief executive officer of Snap Inc., has decided to avoid things like Like and Follow.
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Like private and no option to share again
Like on Snapchat are private, videos cannot be shared again and it is optional to show the number of followers. However, without these criteria, it would be difficult for users to become popular, identify by brand and hire to create sponsored content through which young social media stars have made themselves. Spiegel wants Spotlight to reward popular videos for which creators need to worry about the number of followers.
Social media platforms are working to attract good quality content. Tiktok plans to spend more than $ 1 billion over the next three years on video-makers in the United States.
Source: www.financialexpress.com