In the last few months, the indigenous short video-sharing app Spark has seen a major increase. Moving on under the leadership of the company’s co-founder Sumit Ghosh and head of product and co-founder Biswathava Nayak, this Tiktok-like app started seeing 10,000 users per minute in India, a day after the Chinese app was banned. Had given.
With the banning of Ticketlock, the traffic in the app had increased so much that it also crashed several times, to handle which Sumit and Biswatma kept the whole night awake and fixed the infrastructure. This rapid growth prompted the company to engage in a massive recruitment race in India to add its UI / UX, as well as its content moderation teams.
The app added another feather to its cap of achievements after being declared the winner in the government’s recently concluded Atmanbir India App Innovation Challenge. This app was also mentioned in PM Modi’s address on the name of the nation on 30 August.
As of the latest calculations on the Google Play Store, Spark has over 10 million installs and is one of the top social media apps with Roposo, Josh, Sharechat and Trail. The app was one of 24 winners of Prime Minister Narendra Modi’s Atmanibhar Bharat App Innovation Challenge and raised $ 1.3 million in seed rounds from separate capitalists, including Angelist India, Utsav Somani’s Iids, Village Global, Logex Ventures and Jasminder Singh Gulati. Have been.
Spark is different from hundreds of other short video apps that have surfaced after the Chinese app ban. It is a built-in technology and user experience that the company has been refining since its inception in 2018.
“We are working on the spark before Tittock comes to India. Our inspiration was musically rather than TicTalk. Before we could do anything about it, Ticketcock came and took the entire market from us. What you are seeing right now is the result of the ban, a lot of copycat apps have jumped into the short video market, but our product was here before the ban was lifted. ”
So far the app has spent nothing on advertisements, and its growth is completely organic for more than 25 million users.
Sumit says that the creators on Spark are mostly all original, unlike other copycat apps that added five or six original creators to bring the content of TicketLock together.
The way users deliver content is also very different – Spark shows videos from the original creators first in each user’s feed and is never repeated. This is a feature Sumit says that others have not yet understood.
“The user’s feed is the key. Machine learning will work and will be able to know the user’s video viewing preferences. But right now, only Spark provides a feed where every creator gets a share.”
Recently, Sumit tweeted that the company is considering making a device that allows users to import all their TicketLock content into Spark. He said, “As you own your content, you can transfer it anywhere you want.”
Apart from sharing short videos, the app allows users to access news, play games, check local weather forecasts and more. These unique features which are not available in TicketLock and other apps.
Co-founder Biswatma tweeted on social media platform Twitter recently while talking about the app,
“Spark is not limited to being a video sharing platform like other short video apps. It’s a platform where you can read local and international news, check your city’s weather forecasts, play games, quizzes Can participate and win prizes … Anyone can download the video and share it on other social platforms. We have a dedicated download button in the app for this. “
Initially, as a bootstrap company, Spark was not able to compete with Tittock, which invested half a billion dollars to acquire the Indian market and, as a result, the India-made app was largely managed by a very niche audience. Had to stay But this changed after the government’s ban on 59 Chinese apps.
With a lot of biological users, the challenges of the spark today are much different than before. Maintaining users on the platform is a key problem Sumit and the team are looking into. He said he ensures that more and more people come back to the app every day.
According to user feedback, the user experience was once the biggest negative of Spark, but the company says it has revamped its entire app experience and, as a result, received more positive reviews from users over the past few months. Managed to do.
Ensuring user experience, privacy and creativity
Sumit says that he never plans to monetize the app, especially with disruptive ads that ruin users’ viewing experiences. Instead, the company is getting brands on board to carry out other creative challenges using hashtags.
“At some stage Monetization Are doing, but waiting for network effects for large monetization. “
To ensure user privacy, Spark says it stores all data in encrypted form on Edelweiss’ servers, in compliance with the country’s data privacy laws.
The company is working on a host of new in-app features, mostly with its camera and video editors. It plans to soon launch AR filters and editing features such as motion control and music track addition to give creators more advanced tools to work with.
Sumit said that Spark has more than three million daily active users and 20 million monthly users with 26 million downloads.