The entry in the online marketing section of the Khadi and Village Industries Commission (KVIC) has established a pan-India reach at a rapid pace. With this, artisans are able to sell their products in far-flung parts of the country through KVIC e-portal www.kviconline.gov.in/khadimask. The online sale started on July 7 this year with the creation of only Khadi face masks, but it has quickly evolved into a fully developed e-market platform and today it has 180 products and many more products in it. Are in the process of joining.
According to KVIC, the range of products include hand-cut and hand-woven fine fabrics such as muslin, silk, denim and cotton, Ritu Berry’s Unisex Idea, Khadi Signature Wrist Watch, various types of honey, herbal and green tea, herbal medicines And a wide variety of herbal cosmetics including soaps, papads, raw condensed mustard oil and other substances.
KVIC is adding at least 10 new products to its online inventory every day and has set a target to add at least 1000 products by 2 October this year. In less than two months, KVIC has provided service to about 4000 customers.
KVIC President Vinay Kumar Saxena said that the online sale of Khadi products is going to give impetus to the “Swadeshi” campaign and aims to empower local artisans. The e-market portal of Khadi is providing an additional platform to our artisans to sell their products. This is a strong step towards building a ‘self-reliant India’.
The President of KVIC said that keeping in mind the choice and affordability of buyers of all categories, the value of adding a category of products ranges from Rs 50 to Rs 5000. The products of Khadi institutions were earlier sold through their outlets, hence their visibility was limited to only a few states. However, products are now reaching far-flung areas of the country through the KVIC e-portal, giving Khadi institutions a wider marketing perspective, thereby increasing their production and also increasing the income of artisans.
Customers have also expressed great satisfaction with the online sale of Khadi products. A regular Khadi customer from Delhi who used to buy the product for himself from Khadi India sales center at Connaught Place but could not get the product available when he was transferred to Assam. Now the e-market platform has enabled such people to order products as per their wish and they are getting these products available at their doorstep.
KVIC has received online orders from 31 states and union territories, including the far-flung Andaman and Nicobar Islands, Arunachal Pradesh, Kerala, Himachal Pradesh and Jammu and Kashmir. KVIC has fixed a minimum order of Rs 599 for free delivery of goods. KVIC has entered into a contract with the Department of Posts for the supply of consignments through Speed Post.
According to KVIC, it has developed the e-portal in-house, thus saving crores of rupees to the government exchequer. A similar process has taken place in the in-house developed PMEGP e-portal by KVIC, where it has saved at least Rs 20 crore on website development and maintenance.
KVIC’s online consignment list includes stitched Modi Kurta and Modi jackets for men and Palajo for women and straight trousers. Many other products such as khadi handkerchiefs, spices, herbal neem, wood comb, shampoo, cosmetics, cow dung and cow urine soap, yoga dress and a variety of ready-to-eat food items have also been included so far.