The Louvre, The Museum of Modern Art and … the Hard Rock?
Hoping to broaden their attraction past the slot machine and buffet crowd, some casinos are turning to positive artwork galleries or exhibitions to herald new enterprise from clients who may not in any other case go to a playing corridor.
In the method, they’re serving to not solely broaden their very own buyer bases however are additionally placing new eyeballs in entrance of among the world’s nice artworks.
One such effort started Friday at Atlantic City’s Hard Rock on line casino, the place the extremely acclaimed “Beyond Van Gogh: The Immersive Experience” exhibit opened. The 30,000-square-foot show makes use of over 300 of Van Gogh’s works, reproducing them digitally and projecting them onto screens, partitions and flooring.
“The whole point of an experience like this is to bring people in,” stated Fanny Curtat, the exhibit’s artwork historian. “For a lot of people, museums are intimidating. It’s all about exploring and having more ways of experiencing art.”
Joe Lupo, the on line casino’s president, stated casinos have to attraction to as broad a variety of potential clients as potential.
“You need to try different experiential things to help the city acquire new visitation, whether it’s art or some other experience to acquire that person who doesn’t look at Atlantic City as just a gaming destination,” he stated. “The Van Gogh exhibit has been successful in every major market in the country, and Atlantic City needs to be looked at as one of those major markets. I think it elevates the city and the property with such a high-profile exhibit.”
The walk-through exhibit initiatives Van Gogh’s paintings onto the partitions and flooring of a viewing room, with pictures rising and flowing into each other: Cherry bushes, for instance, sprout and develop blossoms that then blow away within the breeze. Shimmering partitions of colour dissolve and stream into different shapes and pictures throughout the viewer.
Other casinos are doing likewise, together with the Palms Casino Resort and MGM’s Aria Resort. The Bellagio Gallery of Fine Art in Las Vegas has displayed works by Picasso, Monet, Warhol, Titian and Van Gogh.
Source: www.bostonherald.com”