NITI Aayog’s Atal Innovation Mission, AIM has entered into a partnership with a software company, FreshWorks, to provide a strong base to innovators and entrepreneurs in the country.
This collaboration aims to promote innovation and entrepreneurship among the institutions and startups involved in AIM and the efficiency of startup innovators.
As part of this partnership, FreshWorks will provide loans to AIM and its beneficiaries for its products, enabling startups to control expenses on their activities. The items for which loans have been extended to the beneficiaries of AIM by Freshworks – Sales CRM Software, Freshdesk-Customer Support Software, FreshChat- Customer Messaging Software, Fresh Release- Agile Project Management Software, Freshcolor- Cloud Telephony Software, Fresher-marketing automation software, FreshTeam – Human Resource Management Software, FreshService and IT service management software.
According to the Statement of Intent, FreshWorks will facilitate sales, marketing and customer support for AIM startups and training in cloud technology for better customer experience.
FreshWorks will also provide startups with their expertise in the area of resources and mentorship. It will also have the facility to connect with experts from FreshWorks and through the extended mentor network for virtual and physical office functioning.
Under the partnership, various webinars will also be organized with AIM regarding workshops, training of modules and other relevant topics.
On the occasion of the program, Dr. R.M. Ramanan said,
“This is a great opportunity for our incubators and startup ecosystem to become more empowered in their innovation journey. We are happy to have FreshWorks on our board of directors. This will be an innovative and exciting experience for our beneficiaries. Our basic objective is to improve the effectiveness and stability of the startup industry across the country. ”
The Technology Partnership Director of FreshWorks agreed that “entrepreneurship efforts remain alive in India even in this challenging time and there are tremendous opportunities for SMEs and MSMEs and startups.” We look forward to supporting their efforts with the right media and the necessary guidance so that they can have a great experience of making customers their customers for a lifetime. ”
Officials from AIM, NITI Aayog and FreshWorks participated in this virtual event. Shortlisted applicants were also present at AIM incubators, startups, AIM-supported schools, mentors and ACICs.
FreshWorks is a cloud-based software company – it provides innovative customer-support software for all small and large businesses making it easy for them to become their permanent customers. FreshWorks provides products that provide complete information about the customer, which are easy to use as well as understandable and provide a quick return on investment.