When India banned Chinese apps for the first time on June 30, the founders of Gurugram-based Ordenado Labs had a chance “they were longing for”. However, it was not about the ban. This was the moment his app went from zero downloads to millions.
The 15-day-old scanning app Paper Scanner quickly crossed a million downloads soon after the ban on 59 Chinese apps (including CamScanner), which allows devices to be used as document or image scanners.
Gaurav SriSrimal, co-founder of the paper scanner’s parent company Ordenado Labs, told Yorstory that while the aim was not to change the choice of CamScanner, instead of relying on the team app, Made in instead of other countries’ app for everyday use India was keen to have the app. After the overnight success, he says the idea was to live up to the expectations of those who were supporting the app.
“During this time we were sleepless for 10 consecutive nights because our customer care inbox was filled with thousands of emails of feedback, praise, criticism and the like.”
Says Gaurav, “While there were other Indian options for CamScanner, our background worked for us and we are trying to make the user experience easier.”
Ordenado Labs was started in 2019 by Snehashu Gandhi, Gaurav Srisimal and Tamanjeet Bindra. Snehashu graduated from IIT-Bombay in 2007 and ISB Hyderabad in 2012. Gaurav is an alumnus of IIT-Kanpur and an alumnus of Tamanjeet Army Institute of Technology Pune.
They worked together at home services startup Tap Me for four years. While Snehashu and Gaurav were the founders, Tamanjeet was the CTO (and first employee) at Tap Me.
The idea for sorted AI came as a personal use case for Snehashu. He often felt the need to “be more organized” and tried many productivity tools, but could not stick to them. A medical emergency made him realize that his wife and parents were unaware of important documents related to health insurance and investment.
Soon, he began to explore whether the technology could be leveraged to automate the process of “getting organized and making things easier” for users. It was early 2019. He interacted with Gaurav and Tamanjeet and in July 2019 they decided to create a productivity app named Sorted AI with an initial investment of Rs 1.5 lakh.
Sorted AI acts as a smart personal assistant and helps organize notifications, notes, reminders, classify personal documents, and more. At the time of the creation of Sorted AI, the team felt that document management solutions had been a challenge for the user.
Gaurav explains, “We felt that people understood the importance of organizing or managing their documents well but they were still not using the product because scanning a document using an app and then Uploading to serialized AI was a bit complicated. We learned that we need to make the product an organic part of a user’s daily life. ”
Thus, scanning came as a natural extension to the functionality of sorted AI. But it was a clear call to Prime Minister Narendra Modi’s ‘Vocal for Local’ campaign that forced the team to twist its plans.
“When our Prime Minister called for self-reliant India and‘ Vocal for Local ’, everyone was talking about making Indian apps and removing foreign apps. We came to know that there was no good Indian scanning app available on the Play Store and this was when we decided to build an app ourselves. Since the idea originated from calls to support the nation, we felt that a separate app with an Indian name would be suitable for it and so we rolled out the paper scanner. ”
The founders finally had their moment as their efforts were also acknowledged by the Government of India as part of the Self-Reliant India App Challenge, where the app was given a special mention in the Office Applications category.
Ordenado Labs co-founder Gaurav Srisimal said in a LinkedIn post, “Some were very fortunate to be chosen by some influential people who gave us an early push and combined with a simple easy to use the product to our established number Started increasing. ”
Kagaz scanner makers have been on a roll since then. A few days ago, the appraised funds in the form of angel investment from investment firm FirstCheck.
Gaurav stated, “We have seen spectacular growth in the last two months. We went from almost zero downloads to 200,000 downloads in three days. To date, we have over a million downloads on the Play Store and we are seeing 10,000 new users visiting the app every day, and have scanned over 10 million pages using paper scanners in the last two months so far has gone.”
Going forward, the team now wants to enlarge the paper scanner and build a freemium monetization model.
“The paid version will have unlimited storage, additional security, AI engine and many more features,” explains Gaurav. He says this is the first level of monetization and, over time, the company will focus on more routes.
Speaking about the challenges of people paying for an app like a paper scanner, Gaurav says that the founders are confident that people will pay.
“For a paper scanner, users will not pay for the storage of something unnecessary, but for their confidential documents. When creating an app, monetization is difficult until people see some magic happening or get that ‘extra thing’ from the app. “
“We are updating our app every day. We are not the best product, but we are working hard towards making better or world-class apps than Microsoft lenses or Adobe scanners. ”