Itel under its all-rounder A Series and premium affordable flagship segment Vision Series has registered a stellar growth in the smartphone industry in the range of 4,000 to 7,000.
Itel, India’s most trusted smartphone brand, has further consolidated its No. 1 position in the Rs 6,000 price band for two consecutive quarters of 2021. According to market research firm Counterpoint, the smartphone brand has cemented its place in the list of top 5 brands in the overall handset category in the second quarter. The company has maintained its lead in the feature phone segment for 7 consecutive quarters, backed by its innovative feature phone range.
Itel has registered impressive growth in the industry in its all-rounder A series and the expanded range of smartphone portfolio ranging from 4,000 to 7,000 under the premium affordable flagship segment Vision Series.
Arijit Talpatra, CEO, Transsion India said, “In the new global arrangement, smartphones have brought about an unprecedented change in the lives of people. Our consumers are associated with itel as a brand which aims to enable and empower them with a better life through affordable and innovative range of smartphones.
Talpatra said, these smartphones have become an integral part of most Indian households living in Tier 2-5 cities as they enable online education of children/youth of a family, accepting financial transactions and making it contactless transactions from the point of view of security. enable the feature. In the post-Covid times, running a home business or consuming infotainment/entertainment is the need of the hour. According to Talpatra, itel is empowering the masses with technology like this to continue with their daily lives seamlessly. This has helped the brand to secure its position among the top 5 brands in India.
Further, making smartphones affordable and accessible has made it the No. 1 brand in the segment it operates in, said Talpatra. itel has been successful in creating meaningful emotional connect through local communication and customer outreach programs.
In addition, we have launched various game-changing smartphones in the 4K, 5K, 6K and 7K segments, which cater to all the digital, infotainment and entertainment needs of New India, he added. In line with the consumer requirements, itel aims to grow. To build a strong itel customer group by giving them the best mobile and service experience.