Southwest Airlines is commemorating its fifth 12 months of
service to Hawaii with the introduction of Imua One,
a livery that symbolizes an everlasting partnership between the state and provider.
The high-flying tribute is devoted to Southwest workers
and communities throughout Hawaii that welcomed Southwest. Imua is a rallying cry
within the Hawaiian language that interprets to an urging ahead and underscores a
key firm worth, teamwork.
Designed by Oahu-based Osaki Creative Group, Imua One options
stars for every of the 5 airports in Hawaii Southwest serves—Honolulu, Lihue
(Kauai), Kahului (Maui), Kona (Island of Hawaii) and Hilo (Island of Hawaii)—six
paddlers in an outrigger and 6 turtles in two teams of three to characterize
concord and steadiness.
“When we dedicate an airplane, it is not solely an emblem of
gratitude, but additionally of a promise we have made,” Southwest CEO Bob Jordan mentioned. “Hawaii
welcomed Southwest with heat aloha, and we approached serving the folks of
Hawaii with an earnest want to attach them with vital moments, locations,
and the individuals who matter most of their lives.”
The eight central visible parts of the Imua One livery
maintain significance in Hawaii and at Southwest, together with Ohana (household), Honu (turtle),
Aina (land), Ama (help), Hoku (star), Kai (ocean), Lokahi (unity) and Imua (ahead).
Introducing #ImuaOne, a high-flying tribute devoted to our Employees and to communities throughout Hawaii that welcomed us with heat aloha. pic.twitter.com/hkPoG7SOpo
— Southwest Airlines (@SouthwestAir) April 28, 2023
Southwest unveiled Imua One at Long Beach Airport, certainly one of
eight mainland gateways the place the airline provides nonstop service to the Islands.
Before its first landing, Imua One traveled from a portray facility in
Spokane, Washington.
The provider additionally donated $10,000 to eight organizations in
the Islands to underscore a dedication to longtime neighborhood companions in
Hawaii. These organizations help causes near the Heart of Southwest and
align with parts and themes featured on Imua One.
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