The San Francisco Travel Association is kicking-off its largest-ever advertising and marketing marketing campaign designed to succeed in leisure vacationers and assembly planners and for the primary time, the vacation spot is together with tv promoting.
The new $6 million marketing campaign, dubbed “Always San Francisco,” will showcase iconic landmarks all through the town—such because the Golden Gate Bridge and Lombard Street—in addition to a number of the metropolis’s vibrant neighborhoods and numerous customer experiences.
There can even be cameos from varied well-known personalities, together with Lady Camden of RuPaul’s Drag Race, the artist Siren Norris, and dancers from the AXIS Dance Company. Musicians can even be included within the marketing campaign and celeb cooks as properly.
“The campaign evokes the emotional joy visitors find here,” San Francisco Travel Chief Marketing Officer Lynn Bruni-Perkins stated in a press release. “San Francisco will always be San Francisco. It is ever-changing, but the feeling of San Francisco remains constant. Its epic beauty, iconic landmarks, diverse people, and larger-than-life moments stay with you forever.”
Campaign placements will embody conventional TV, related TV (CTV), and digital out-of-home (DOOH) in New York City, Chicago, Boston, Washington, D.C. and Houston. The marketing campaign can even embody digital media promoting, video adverts, paid social media, OTA partnerships, and earned media.
There are additionally plans to launch a shopper sweepstakes contest within the U.S. that includes 5 San Francisco experiences, together with an “ultimate” package deal with unique entry to sights and actions.
Funded by a grant from VisitCalifornia and a grant from San Francisco’s Office of Economic and Workforce Development, in addition to San Francisco Travel and business stakeholders, the town’s new marketing campaign will run by October 22.
The Golden City’s tourism business has skilled a gradual post-pandemic restoration because the metropolis’s reopening in 2021. The forecast for this 12 months contains 23.9 million customer arrivals and customer spending totaling about $8.9 billion. That’s a rise of about $1 billion over 2022.
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Source: www.travelpulse.com”