After its success within the United States and Canadian markets, the Park Royal Hotels & Resorts chain plans to give attention to Latin American nations corresponding to Argentina, Brazil, Chile and Colombia.
Within the chain’s 4 manufacturers (City Hotels, Home Stay, Beach, and Grand), “we are learning to segment them to permeate different markets because before everything was done together, and now it will be identified differently,” defined to TravelPulse, Rafael Sandoval, Commercial Director of Park Royal Hotels & Resorts.
Today, what number of Grand Royal lodges does the model have?
Park Royal at present has 14 lodges, of which 10 are in Mexico, on the most well-liked seashores: Cancun, Cozumel, Puerto Vallarta, Ixtapa, Huatulco, Acapulco, and Los Cabos. International lodges are in Puerto Rico, Miami, Buenos Aires, and Orlando.
By sub-brand, Park Royal Hotels & Resorts owns three Grand Park lodges: Cancun, Puerto Vallarta, and Cozumel. The seashore lodges are the ten already talked about. The City model is in Buenos Aires, Miami, and Orlando, and the Home Stay model lodge is in Puerto Rico, Club Cala.
With so many alternative manufacturers and markets, how do you phase your viewers?
The novelty for 2023 is that they may promote the Grand Park Royal model and separate it from the opposite merchandise as a result of it’s a premium model. There will even be the launch of a brand new model inside Grand Park Royal. It might be known as Royal Tower, and will probably be extra centered on adults solely, and Park Royal is a extra family-friendly place, so it’ll cowl a distinct segment that exhibits good efficiency.
This helps us make the perfect choices, and we’re inside this nice model; this a part of Royal Tower is a unique expertise; it’s adults-only, it has swimming pools assigned for adults, eating places set as effectively, and the leisure and leisure gastronomic expertise is totally different. So we phase these potential prospects from the Grand model.
After the pandemic, how did the market behave?
A 12 months after the pandemic, thankfully, we took choices that had been very effectively agreed upon by the General Management. We began to open the lodges sooner than we had thought, closed for 3 months, reopened in June 2020, and did it in phases. We detected which markets had been energetic and centered on them, so we didn’t cowl the United States or Canada, not to mention Europe or Latin America. We targeting the Mexican market, which led us to return to the roots of how the corporate was based; we returned to the necessity of origin.
In 2021 and 2022, we noticed the restoration of flights and different locations the place we had many pursuits, particularly from Canada and the United States. However, our model could possibly be extra current in these latitudes. It already has worldwide model recognition. We have labored carefully with tour operators, making them conscious of the model, and little by little, they’re giving us that choice. What pattern are we following? The Mexican market continues to be a base through the off-season, however now we’ve got the United States and Canada to the north. And we need to Europe and, in fact, to the south, to Latin America. Brazil is the primary market, however Colombia is now changing it due to the visa concern
And what about the truth that Colombia and Peru are exhibiting a lot curiosity in visiting Mexico?
Now there’s extra connectivity, along with these two nations, Guatemala, Paraguay, Bolivia, and even El Salvador, which had been nations the place we didn’t suppose folks would have an interest.
However, the Mexican Caribbean is gorgeous. Mexico continues to be a multicultural nation the place the gastronomy and traditions are similar to these of those different nations however with the bonus of providing stunning seashores corresponding to Cancun. This has additionally made these vertical markets assist to cowl stays within the months the place the season is often low, from August to December. Then the winter season returns from Canada and the United States, and the cycle is accomplished once more.
The enterprise is now extra atomized; we’ve got vertically many markets that may present us with this substitution in such a approach that when a market falls -like Russia or South Korea-now the Brazilians, Peruvians, or Bolivians arrive to finish the cycle.
And have you ever perceived any concern from guests about safety in Cancun or Tulum?
No, it’s a level we take nice care of and are very attentive to. The quantity of gross sales has been following the identical pattern as earlier than. When it went down or settled, we puzzled what was producing it. Such is the case of competitors with Punta Cana, which instantly turns into aggressive, after which we should regulate. So far, the safety concern has been delicate for us.
We are very near the authorities and lodge associations, in order that they and we are able to react rapidly or sufficiently prematurely to any dangerous picture points that will come up. We intention to make Mexico identified for what it’s: a secure, stunning, peaceable, and paradisiacal place.
Let’s transfer on to tendencies; what are you seeing, and the place are you shifting in direction of?
We strongly see the problem of sustainability, caring for the connection with the atmosphere, and dealing lots with our collaborators. After the pandemic, there’s quite a lot of competitors for personnel. The lodges proceed to have very excessive occupancies, and there’s a scarcity as a result of the federal authorities is taking away that workforce. So, to alleviate that, we work with staff to provide them incentives to remain of their jobs.
We present incentives not in money, however in form, for instance, relaxation time and holidays within the lodge business are at all times sophisticated points, and now we’re facilitating them in order that our staff can relaxation with their households. We additionally give them fascinating worker charges to make the most of this compensation. In this fashion, staff get to know the opposite properties of the corporate for which they work and might reside the experiences. Regarding sustainability, we’ve got deserted plastic. And by the tip of this 12 months, visitors will have the ability to see refillable water containers and can have the ability to take that bottle as a memento. They are recycled plastic bottles. The message is that each time visitors eat water at Park Royal, they contribute to a extra sustainable atmosphere.
Tourism tendencies…
The buyer desires open areas and connectivity in every single place. For them, we’ve got expanded the WiFi connection bandwidth. The areas had been refurbished so these working for some time may accomplish that in optimum, nice, and useful circumstances. People additionally need extra household experiences; those that journey with youngsters want to have a household dinner the place the daddy will give them an unforgettable present.
We are serving to them to finish these experiences. In adults, we’ve got seen that mum or dad, as a substitute of coming for 5-6 nights with the household, mother and pa come for 3-4 nights, simply the 2 of them. We pamper these {couples} with moments to rekindle romance, ardour, and informal encounters. And this helps hold prospects coming again. Generation X is the one which takes essentially the most getaways, millennials journey much less, however they need extra experiences.
We are working with snug potential prospects; we’re not engaged on gross sales volumes; we’re engaged on the speed, which positively impacts profitability.
What are the model’s plans?
There are plans to develop within the Dominican Republic, we wish to develop outdoors Mexico within the resort space, however we nonetheless must outline which seashore on the island. Once we announce it, you’ll be able to test it out on our new web site park-royalhotels.com, which is straightforward to navigate with distinctive presents.
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Source: www.travelpulse.com”