Iceland’s flagship airline, Icelandair reveals the perfect cities in Europe for immersive journey based mostly on the variety of native eating places, pubs, excursions, and actions per 1000 folks.
- Valletta, Malta is topped the perfect European vacation spot for immersive journey for Americans.
- Reykjavik got here out second general aided by having probably the most occasions per 1000 folks.
- The research analyzed over 30 cities in classes reminiscent of meals & drink, tourism, and transport.
With ‘immersive travel’ being named a journey pattern for 2023, it’s the right means to take in the true tradition of a rustic this 12 months. This pattern might be outlined as participating in a extra significant means and experiencing your vacation spot as for those who had been a neighborhood.
According to Google Trends, searches for ‘immersive travel’ have risen 77% up to now 12 months. Post-pandemic, individuals are looking for deeper experiences and striving for slower, all-consuming escapes.
To assist encourage your immersive bucket record, Iceland’s flagship airline, Icelandair has analyzed over 30 European cities scoring them on their immersive qualities.
The research collated knowledge on the cities’ occasions and actions, public transport, and several other native eating places/pubs. Icelandair additionally analyzed the proportion of the nation fluent in English so you may immerse your self with out having to fret a couple of language barrier.
The final result? A Top 20 index, which can make it easier to select the place to go for those who’re on the lookout for an immersive journey expertise.
Top 20 European Destinations for an Immersive Trip:
Rank | City | Country | Tourism rating | Food & Drinks rating | Transportation rating | Amusement rating | Language Friendliness rating | Overall Score |
1 | Valletta | Malta | 100.0 | 100.0 | 100.0 | 52.0 | 90.0 | 442.0 |
2 | Reykjavik | Iceland | 25.1 | 12.5 | 26.2 | 100.0 | 100.0 | 263.8 |
3 | Amsterdam | Netherlands | 15.3 | 12.0 | 16.1 | 11.1 | 92.2 | 146.8 |
4 | Dublin | Ireland | 11.9 | 10.8 | 12.3 | 10.3 | 100.0 | 145.3 |
5 | United Kingdom | London | 11.0 | 10.8 | 11.5 | 10.1 | 92.3 | 135.7 |
6 | Oslo | Norway | 10.7 | 10.4 | 10.6 | 10.5 | 91.1 | 133.3 |
7 | Copenhagen | Denmark | 12.3 | 11.7 | 11.1 | 11.3 | 86.7 | 133.1 |
8 | Stockholm | Sweden | 10.4 | 10.7 | 10.4 | 10.4 | 90.0 | 131.9 |
9 | Vienna | Austria | 11.2 | 10.9 | 11.6 | 10.7 | 72.2 | 116.6 |
10 | Helsinki | Finland | 10.6 | 10.4 | 10.6 | 10.3 | 74.4 | 116.3 |
11 | Brussels | Belgium | 18.4 | 11.1 | 15.1 | 11.0 | 57.8 | 113.4 |
12 | Paris | France | 15.6 | 13.3 | 18.0 | 10.6 | 54.4 | 111.9 |
13 | Zagreb | Croatia | 11.8 | 10.4 | 13.8 | 12.3 | 57.8 | 106.1 |
14 | Geneva | Switzerland | 11.1 | 11.0 | 13.8 | 11.0 | 58.9 | 105.8 |
15 | Zurich | Switzerland | 10.6 | 10.4 | 11.3 | 11.0 | 58.9 | 102.2 |
16 | Prague | Czech Republic | 14.5 | 11.9 | 14.3 | 11.9 | 46.7 | 99.3 |
17 | Budapest | Hungary | 11.7 | 10.7 | 11.8 | 10.2 | 54.4 | 98.8 |
18 | Munich | Germany | 10.6 | 10.7 | 11.0 | 10.3 | 53.3 | 96.0 |
19 | Berlin | Germany | 10.8 | 10.7 | 10.2 | 10.0 | 53.3 | 95.1 |
20 | Hamburg | Germany | 10.4 | 10.6 | 10.0 | 10.0 | 53.3 | 94.3 |
The Top 3 locations for immersive journey are
1 – Valetta, Malta
The smallest capital metropolis within the European Union with a small inhabitants of just below 6,000 (5,964), Valletta is revealed as probably the most immersive European vacation spot with a formidable rating of 442/500. Leading the best way for the variety of excursions, sights, eating places, and bars per 1000 folks, this capital has a wealthy historic previous. Valletta can be acknowledged by UNESCO as a World Heritage Site and has been since 1980.
So, for those who’re seeking to immerse your self in Valletta, you should definitely recognize the Baroque structure and take a look at certainly one of its 25 church buildings!
2 – Reykjavik, Iceland
Coming in second is Iceland’s capital, Reykjavik. With upwards of two million vacationers a 12 months, Reykjavik is a hotspot for the Northern Lights with many vacationers heading out to discover Iceland’s beautiful panorama.
Despite an general rating of 263.8, Reykjavik takes the primary spot for occasions and actions per 1000 folks with 6.81. It can be house to the very best English-speaking inhabitants of all of the nations analyzed with 98%, which means extra possibilities for immersion with out worrying a couple of language barrier.
Whether you’re interested by Reykjavik’s wealthy pure magnificence or heading out for certainly one of its many festivals, will probably be an expertise you gained’t neglect.
3 – Amsterdam, Netherlands
With one other excessive language rating, Amsterdam within the Netherlands is a well-liked vacation spot for American vacationers with over one and a half million (1,564,000) Americans visiting throughout 2019 alone.
Beyond the variety of vacationers, Amsterdam is the right place for immersion with its laid-back way of life and up to date structure. This fashionable metropolis got here fourth general for eating places and bars, with 5.06 per 1000 folks, unsurprising when Dutch beers are particularly well-liked.
Methodology
To reveal the perfect cities for immersive journey expertise, we took the most well-liked European cities for American vacationers utilizing journey reviews from Statista. We then analyzed 5 elements that may assist folks really feel totally immersed in a tradition: food and drinks, excursions, occasions, transport hyperlinks, and understanding the language.
- Tourism Score – Indicates how wealthy a vacation spot is in historical past and heritage. It is calculated by analyzing the variety of excursions and sights out there per 1000 folks.
- Food & drinks Score – Indicates how simply vacationers can get native meals and drinks. We calculated the rating by evaluating the variety of native eating places, bars, eateries, and pubs out there per 1000 folks.
- Transportation Score – Denotes how accessible the general public transportation hyperlinks are for vacationers to discover town. It is estimated based mostly on the variety of transportation hyperlinks out there per 1000 folks.
- Amusement Score – This exhibits how properly guests can have interaction with the native tradition and environment. The rating was measured by assessing the variety of native occasions and festivals per 1000 folks.
- Language Score – Indicates how properly guests can work together and mix in with locals when visiting a vacation spot. The rating was measured based mostly on the English-speaking inhabitants within the visiting place.
Ranking:
The elements we used for measuring the immersive journey expertise are a mixture of counts and percentages. So, we used a scale of 0-100 to measure every issue the place 100 signifies the very best rating while 0 signifies the least rating, to make sure a good comparability. Hence, the general rating of 500 signifies probably the most immersive locations whereas 0 signifies the least immersive locations.
Sources:
Leading tourism locations in Europe – Statista.com. To calculate the prevalence charge (per 1000) – sciencing.com/enlarge-reduce-math-ratios-8223435.html
We used Trip Advisor to calculate the variety of
- Attractions/Tours
- Restaurants/Bars/Eateries
- Transport Links
- Local Events/Festivals/Activities/Concerts
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