Club Med, the pioneer of the all-inclusive idea is debuting a refreshed, modernized model identification that it believes “offers a truly unique differentiation in the market and speaks to its history of offering ultimate disconnection.”
Drawing inspiration from the unique Club Med philosophy of “creating simple moments of happiness,” the approach to life model is introducing an elevated model identification with a brand new marketing campaign referred to as “That’s L’Esprit Libre.” The slogan goals to resume and reaffirm the optimistic embrace of life that Club Med has grow to be well-known for, the corporate mentioned.
Club Med plans to take components from its unique founding within the Balearic Islands of Spain in 1950 in addition to its French heritage and core essence – simplicity, epicureanism, nature and freedom – to revive its character right into a premium all-inclusive model mixing a luxurious expertise with easy moments.
As a part of the evolution, the corporate is enhancing all client communication touchpoints with refreshed logos, iconography and shade palette, together with its web site, emails, the My Club Med app and in-resort signage.
“When the complexities of everyday life are removed so one can focus on special moments, like having ice cream for breakfast and putting on ski boots, or if your family vacation actually feels like a vacation – That’s L’Esprit Libre,” Vincent Giraud, Managing Director of Club Med Canada and North America Sales Operations, said in a statement.
“Our new model positioning takes inspiration from our long-standing 73-year historical past and iconic promoting campaigns, reinforcing our pioneering essence in addition to our forthcoming journey with simplicity, modernized luxurious, and playfulness.”
“Throughout our 73-year historical past, we’ve watched our model redefine the all-inclusive idea and evolve right into a product that prioritizes easy luxuries which are finally essentially the most significant for vacationers,” added Carolyne Doyon, President and CEO of Club Med North America and the Caribbean. “Therefore, we discover it necessary to look again on our roots and pay homage to what has made Club Med what it’s right this moment: delivering distinctive experiences in fascinating places with moments of togetherness, personalization, and alternatives to create lifelong reminiscences to make sure our friends benefit from the feeling of being utterly carefree. That’s L’Esprit Libre.”
Club Med operates practically 70 all-inclusive seaside and mountain resorts in over 32 international locations all over the world.
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