If you are residing in a rural area then probably you will be less aware of the online matrimonial business, because even today in rural areas they do not take the help of any marriage bureau etc. to find a boy or girl for marriage. Rather, after finding out from each other, marriageable boys find out the girls and find a life partner for each other. But at present, finding a suitable bride or groom in a limited area is no less than a challenge, because at present the expectations of both the parties towards their spouse have changed.
Where earlier a daughter-in-law who was able to do agricultural work was found in rural areas, today, the daughter-in-law who knows all kinds of work, read and written, is given importance. In addition, due to the reduced dependence of people on agriculture, joint families have disintegrated, and the rise of nuclear families has increased the demand for working daughters-in-law. This is the reason that today’s generation also chooses the life partner for themselves through the marriage bureau.
Therefore, considering today’s lifestyle and requirements, starting an online matrimonial business can prove to be extremely beneficial for any entrepreneur. And for the last twenty-five years in India, many matrimonial websites are earning a lot by providing their efficient services to the people.
Now that more and more people are joining the internet in India too, a lot of opportunities have arisen in this field for more aspiring entrepreneurs as well. Shaadi.com, Jeevansathi.com etc. are the best examples of successful business units in the online matrimonial business. If you are also thinking about starting your own online matrimonial business, then today we are trying to give detailed information on this topic, but before that let us know what is this business?
Online matrimonial business What is it?
You can also call matrimonial business in simple language, the business of matching pairs for marriage. This is necessary because there is a famous saying in ancient times that marriage should be done among equals. Although in the time when this proverb is used, it was used to mean only wealth or wealth. But in today’s perspective education, qualities, job, age, height, height etc. can be seen by connecting this proverb.
Often we see that a well-educated, employed boy is well educated for his marriage and thinks of liking only the employed girl, the same happens in the case of a girl. But while searching for a relationship in traditional methods, we are able to find boys or girls for marriage only in a particular area. Whereas through matrimonial business, you can easily choose a boy or a girl as per your choice sitting at home.
Today, when almost every person has the facility of internet, then people will be saved from wandering here and there in search of girl or boy for marriage and are able to find boy or girl according to the choice of their children sitting at home. But for this, they have to take membership of that matrimonial website which can be monthly, quarterly, half-yearly, yearly.
Online matrimonial scope in business
India is a country full of diversity in traditions, cultures, dress, customs and people of different religions reside here. But marriage is very important in the life of people of every class community, so people are always trying to find a good life partner. Now as we have mentioned earlier that it is difficult to find a suitable bride or groom in a particular area. For example, suppose a boy in a village became a doctor after studying and now he wants that the girl he marries should also be a doctor.
Now if he traditionally asks his parents to find a bride for himself, then his parents will do this work only by staying in a particular area, in that they may not find any doctor girl. But if the boy registers directly by visiting the Matrimonial website and taking membership, then the boundary of a particular area is removed and the gates of the whole of India are opened for him.
The scope of online matrimonial business is very wide and it is an evergreen business, that is to say, even when the wedding season is not there, boys and girls keep looking for couples for themselves. According to one figure, this type of business in India is more than 1000 crore rupees.
Online matrimonial business how to start?
To start an online matrimonial business, the entrepreneur needs to create a web portal. Now when the web portal is new, then how will a person be associated with this portal, for this the entrepreneur will have to market it so that people will know about that web portal. Be able to know Now if the entrepreneur starts it at the national level in the beginning, then his business may fail because he will not have money to do advertising or marketing at the national level.
Therefore, the entrepreneur should look at the local level, such as Punjabi wedding, Bengali marriage, Pahari marriage, etc., people living in one state or in one area as his target customer and among them his web portal. Marketing so that they can register by taking membership of that web portal. So let us know what steps an aspiring entrepreneur may need to take to start his own online matrimonial business.
1. decide at the local level or national level
It is necessary to take this decision because in the initial phase the entrepreneur has budget constraints and if he starts this type of business at the national level then he needs money to do marketing to those areas. And if the entrepreneur starts the online matrimonial business locally at the initial stage.
That is, if it first provides this service to the people living in a particular area or state, then the area of marketing for it is reduced, due to which it may need to spend less on marketing and advertising. However, the entrepreneur can decide according to his budget and investment ability, what will be right for him?
2. Decide whether in the partner or alone
It should also be decided by the entrepreneur whether he wants to start the online matrimonial business with a partner or alone? Starting a business alone and in a partner has its own advantages and disadvantages, so the entrepreneur has to think carefully about these advantages and disadvantages as well.
In a sole business where the entrepreneur is the partner of all the risk and profit, both the profit and risk are shared among the partners. Apart from this, making a single business successful requires hard work and business decision-making alone, while the work and responsibilities are divided among the partners, thereby splitting the pressure on the entrepreneur.
3. Find out about licenses and registrations
To start an online matrimonial business, an entrepreneur may also need all the same licenses and registrations as the following is the list of licenses and registrations required to start any other business.
- The entrepreneur can register his business as Proprietorship, Partnership Firm.
- GST registration is required.
- There may be a need to open a current account with the bank in the name of the business.
- The payment gateway may be required to accept online payments.
5. Get help from a matrimonial website builder
Since this is an online matrimonial business, the entrepreneur has to create a web portal for this, the entrepreneur himself can also buy the domain from the website of GoDaddy or other domain registration company as per his choice. Otherwise, you can also ask the same company to buy the domain from which the company is making its matrimonial website.
By the way, the entrepreneur will also get personal working web developers who will offer that they can also get a good matrimonial website made for the entrepreneur. But keep in mind that the entrepreneur should go with a company that has experience in creating such a website and has enough tools, templates and information available to create such a website.
6. Decide on a Target Customer
As we all know very well that people of different religions and sects live in India, as well as within the same religion and sect, many traditions and customs are prevalent regarding marriage, which are followed even today. way do it. Therefore, the entrepreneur doing online matrimonial business has to first decide on the target customer like Brahmad will be married in Brahmad clan only, Thakur will be married in Thakur clan and so on.
By the way, if the entrepreneur wants, he can start this business for all religions and castes, but as we have already told that the entrepreneur who starts the online matrimonial business may have lack of finance in the initial days, so he can choose any caste. One can also start this business by targeting a particular one.
7. Online matrimonial business Do Marketing and Build a Member
Keep in mind that the more registered members on the web portal of the entrepreneur who has started the online matrimonial business, the more will the entrepreneur’s earnings and people trust him. Because if the entrepreneur will not have members willing to marry, they will not have their details, photos etc.
Therefore, if necessary, the entrepreneur can also offer free registration to the people to increase their database in the initial days, but the entrepreneur must ensure that the members who register for free are willing to marry.
When an entrepreneur doing an online matrimonial business has a substantial database of young women willing to marry, then after that he can earn through paid membership. In the initial phase, the entrepreneur should do advertising and marketing only among the target customers so that the best results can be achieved by spending minimum money on them.