Clever Harvey has partnered with Kellogg’s, an American multinational meals manufacturing firm to launch an industry-certified course ‘Junior MBA Branding and Design’ for highschool college students from grade eigth to 12th.
“The designing concepts including human-centric design, packaging, sensory design and principles of visual design would help teenagers in building strategic communication skills and developing empathy for users as they get a glimpse into what is required to succeed in this career,”Sriram Subramanian, co-founder, Clever Harvey mentioned.
The 15 day program present college students hands-on publicity to inventive professionals’ work as they study to unravel an {industry} undertaking from Kellogg’s. Working in teams of two or three, and guided by a Clever Harvey facilitator, college students would take a ‘behind-the-scenes’ tour of probably the most inventive sectors on the planet of enterprise – Branding and Design. As they study to develop design prototypes, with step-by-step steering, college students develop a robust basis in strategic pondering.
“One thing that helps students today is gaining practical experience by doing multiple internships. While technical skills are required, exposure to practical experiences and working on brands are invaluable. It opens up their vistas and helps them understand where their interests and talents lie. This experience is crucial for succeeding in the fields of their choice,” Puja Chandna, affiliate director (insights and analytics), Kellogg’s, mentioned.
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Source: www.financialexpress.com”