Yes Securities has unveiled its ’WizeMumpedia’ marketing campaign aiming to extend monetary literacy amongst moms. The marketing campaign will simplify monetary ideas and spotlight the data that moms, who’re primarily homemakers, convey to monetary planning and wealth creation. The marketing campaign goals to achieve buyers throughout Facebook, LinkedIn, Instagram, and Twitter. Additionally, it should encourage homemakers to start their journey in the direction of attaining monetary independence. The marketing campaign will run full day on May 08, 2022, and it will likely be dwell on all social media pages of Yes Securities.
It is encouraging to see that the proportion of girls collaborating in equities has elevated throughout India previously two years, Amit Bhandare, head, advertising and marketing, Yes Securities, siad. “At Yes Securities, we are constantly working towards increasing women participation in the financial markets which will help them to achieve financial independence. They possess immense financial appetite but do not participate due to lack of knowledge or inadequate exposure to financial markets. I believe there is a stereotype about homemakers in our society where people undermine their wit owing to their family commitments,” he added.
The marketing campaign might be launched in two phases. Phase 1 will comprise a collection of funding phrases made simple for brand new buyers. While Phase 2 can have social media customers sharing anecdotes about their mom’s monetary selections. This marketing campaign is consistent with the philosophy of the corporate ‘Choice of the Wize’, a end result of analysis and session with employees, sellers, sub-brokers, and different vital stakeholders, together with moms of the world.
Yes Securities is a completely owned subsidiary of YES BANK that commenced operations in 2013. The imaginative and prescient of the corporate was to be the wealth advisor to YES BANK prospects. The firm gives monetary options in wealth broking, service provider banking, funding banking, portfolio funding advisory, and premium analysis providers, amongst others.
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