By Gokul Krishnamoorthy
Mahindra Automotive | The Big Daddy Of SUVs
It’s at all times thrilling to see a teaser-led auto launch, when it’s completed nicely. Mahindra is build up the thrill right here in direction of the launch of what it claims would be the ‘Big Daddy’ of SUVs. With competitors heating up and shoppers making UVs of all styles and sizes their main alternative of wheels, the Bolero and Scorpio-maker needed to up its recreation. The promo definitely raises expectations from the brand new automobile.
P&G Shiksha | The Story Of Sushila
This needed to occur on the Shiksha model journey. The strongest tales of beneficiaries are about what they’ve turn out to be. And tales of beneficiaries of such programmes coming again to chip in, are priceless. Be it a Rotary initiative or an orphanage, such tales encourage in methods few others can.
Every shopper needs to do good and P&G manufacturers have been enablers — Shiksha has at all times been a compelling purpose for shoppers to decide on a P&G model. This movie makes P&G’s bond with the trigger, and therefore with shoppers, stronger.
FNP | Emotions Gift Wrapped
The Kapoors are having a discipline day in adland. In this case it’s the inimitable Anil Kapoor with bubbly niece Jahnvi. The plot across the younger lady getting trolled for vogue decisions and the irrepressible uncle telling her to be herself in his personal method, is a winner. Whatever the previous man is getting paid to seem in commercials, he deserves extra.
Oswal | Har Rishthey Ka Rakhe Khayal
Talking of irrepressible previous males, right here’s Shakti Kapoor! ‘Lamba Chale’ reminds one in all an erstwhile Scotch Brite business. Here’s one for a long-lasting broom, a.okay.a. Kapoor’s Lolita. How do you make a brush attention-grabbing? The plot and the previous man maintain the viewer , till the reveal. And the model guarantees to maintain each relationship intact — together with that of the philandering protagonist.
PGI | Platinum Season Of Love | #PutLoveFirst
An important thought finds expression right here. #PutLoveFirst reminds one in all a line from ECD Kash Sree who spoke at Goafest earlier this month. A De Beers marketing campaign he had written spoke about two issues that may outlast time: one being love, and the opposite ‘Forever’ diamonds. While love is the widespread thread and glue for the class, ‘Put Love First’ is totally different and strikes a nice chord. Even if one doesn’t recognise any of the actors featured, the considered prioritising love — in its many manifestations — shines by.
Health Ok | Health Okay Toh Sab Okay
Anil Kapoor once more, and as soon as once more, completely forged. Alongside is one other ball of infinite power, Ranveer Singh. What higher combo may a well being capsule promising power and no matter else ask for?
Bournvita Biscuits | #MoreTaakatToYou
A difficult job has been deftly achieved right here. How do you make ‘Contains iron and calcium’ attention-grabbing sufficient to observe? Here’s one strategy to do it. A baby’s curious query will get answered on the apt time.
JSW Paints | Halo Aquaglo | #PaintKaGKBadhao
Another actor who isn’t just excellent at what she does but additionally unfazed to be the topic of a joke or two. Here she is, urging individuals with #PaintKaGKBadhao. Smart use of a sporting celeb that additionally permits the message to be reiterated repeatedly.
Visa India | Tap To Pay | Fast, Secure, Convenient
Fast product promo, swiftly executed with the appropriate bells and whistles.
Aquaguard | Copper+ Zinc Technology | Paani Ka Doctor
Active Copper (October 2021)
So Madhuri Dixit is again in her double position once more for ‘Paani ka doctor’. This time, the model is pitching its purifiers’ ‘Copper and Zinc’ expertise. Old system, new expertise. The tagline ensures that the ‘healthy’ join stays.
Amazon India | #AurDikhao
The phrase that helped Amazon zoom into our collective reminiscence is again, however in some way the power of the unique business appears lacking. A case of making an attempt to squeeze in too many messages into one movie? Perhaps. But if that was the mandate, fairly nicely completed.
postpe | #DeDenaAaraamSe
The older movie that launched #DeDenaAaramSe finds a sequel right here, particularly taking up the look ahead to a bank card. ‘Pay later’ is a transparent proposition that a number of manufacturers try to ptch. While there’s a catchy phrase and tune right here, not one of the manufacturers appear to have made a compelling pitch to personal the proposition.
Dream11 | Dream Big Stories
This is a superb content material initiative ‘powered’ by Dream11 that builds on its excessive decibel ‘Dream Big’ IPL marketing campaign. The model’s funding in cricket finds the appropriate comply with by with well-told tales of those ‘unsung heroes’. The content material is apt for a cricket-hungry viewers that the model is trying to tackle.
Bosch MaxFlex | Like A Bosch | #FlexibleLikeABosch
The line ‘Like a Bosch’ sticks because of the soundtrack. Flexi comes throughout within the frames with use instances and within the voice over. The household eventualities assist create a heat really feel for the product promising flexi cooling.
Ather Energy x Gujarat Titans | The Game Is Electric
The line delivers on the transient to drive dwelling the model’s affiliation with the sport: ‘The game is electric’. The good play on ‘two’ retains one until the tip.
Rasna | #KaafiCool Edition
Rasna makes a vigorous splash with this vibrant and upbeat (largely) animated spot. It’s not simply the pack that’s new, the model appears rather a lot refreshed too. Yet, it manages to retain its earthy, Indian flavour. The ‘OG Orange’ and ‘Not so AAM Mango’ converse to the youth in their very own language. Truly a #KaafiCool makeover to make you say ‘I love you Rasna’ yet again.
(Curated by ClutterCutters.in. Exclusive to FE BrandWagon Online. To function campaigns or add credit, kindly e mail: [email protected] / gokul.marketing [email protected].)
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Source: www.financialexpress.com”