Mar-tech start-up Wondrlab has acquired Opportune, a data-driven influencer advertising and marketing platform. With this acquisition, Wondrlab goals to widen its community by including customised influencer advertising and marketing options for manufacturers to its choices. For Saurabh Varma, founder and CEO, Wondrlab, Opportune is aligned with the corporate’s ambition of democratising the creator financial system. “The timing of this acquisition can’t get any better. The global influencer marketing industry is projected to grow to $24 billion by 2025. When you are building a mar-tech network and not just an agency, a strong influencer marketing play is key,” he added.
For Kanishk Kanakia, founder, Opportune, the platform will empower manufacturers with a complete international creator community, velocity up influencer discovery ten-fold and its marketing campaign administration dashboard will improve worker productiveness by 75%. “The acquisition will help brands search, sort and filter influencers and create campaigns within minutes. Going forward, we will approach influencer marketing from a performance-driven, consumption-first lens. This will enable accurate measurement and optimisation of campaign performance,” he acknowledged.
“We are heading towards an extraordinary expansion by building world-class technology and introducing customised solutions for brands. Wondrlab is fortifying its position as India’s leading mar-tech network by providing its repertoire of clients with a proprietary platform and specialist influencer solutions,” Vandana Verma, co-founder and managing accomplice, Wondrlab, opined.
As per the corporate, democratising the influencer advertising and marketing area by offering a level-playing subject for creators to collaborate with manufacturers, is a ‘wondrful opportunity’ ready to be capitalised on. “Acquiring Opportune will not only help capitalise on this opportunity but will give Wondrlab the power to structure campaigns for brands based on the need of premium and mass influencers, all on the same platform,” it acknowledged in a launch.
Read Also: Wondrlab acquires influencer advertising and marketing platform Opportune
Follow us on Twitter, Instagram, LinkedIn, Facebook