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Monday, January 17, 2022

Why does Myntra charge VAT separately on MRP when others like Flipkart, Amazon…include it in total MRP

Recently I was browsing through the Myntra to buy a dress for myself. But I didn’t want to limit myself to only one site, so I was also searching for it on other sites like Amazon, AJio, etc. I had this specific product in mind to purchase, A black bodycon dress with spaghetti straps. Both Amazon and Myntra had various options available for this particular dress in different materials and at different prices. I have decided on this beautiful dress and added it to my cart, and it was under my budget.

But guess what exactly happened when I decided to proceed with buying it? They had extra taxes and delivery charges, so I had no choice but to delete that product from my cart, and then I decided to look for something from Amazon. After a few minutes of research. I have found a similar dress, and it was only for Rs. 699 and even when I started the buying process. There were no extra tax charges or even delivery charges. Ordered and received it two days later, and it was worth the money I was paying for it. The material was good, on-time delivery, and everything with no additional delivery charges. To say I was happy with the purchase wouldn’t be wrong.

Myntra Charging Addition VAT

But I was distraught with this Myntra scene. It wasn’t only with this specific dress, no matter which outfit I was adding to the cart to buy when I was proceeding to buy it, they were adding at least Rs. 300 extra charges then the MRP, which they were showing on their site. First, I was upset about it, but the more I thought about it. It made me angry. I mean, what is so special about Myntra where you have to pay extra in comparison to the other sites. They are basically fooling their customers with an attractive price on the front, but behind the scene, the story is entirely opposite.

This might be a strategy to bring more customers over and show them lower rates. Still, in the end, they have to pay higher prices because they fell in love with a beautiful outfit that they can’t resist buying no matter what exactly the price is and how Myntra is fooling the clients. How long will they keep up with the facade? Even their regular sale is just to make the customers their latest victim. When they show prices are lower, the prices are actually low until you start the process of purchase and see after they added the tax and delivery charges. You are, in reality, paying the actual cost of the product. The sale was only in the name. Meanwhile, the customer is still paying high prices.

Why can’t they just show the actual price of the product at the front? Seriously Myntra needs to drop its act and be honest like Amazon about their fees; otherwise, customers will be done with them. Myntra is losing the trust of their customers if they keep up with their lies.

Bhagyashree Soni
Bhagyashree Soni is a software engineer with soft writing skills. She is a degree holder from the International School of Entrepreneurial Leadership. She has been a state-level badminton champion and chess player. A woman with a forthright attitude enjoys her writing passion as her chosen career. Writing in the context of feminism, social cause and entrepreneurship is her forte.
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