Direct-to-consumer (D2C) residence and sleep options model Wakefit.co, has launched the ‘Do Se Dhai’ marketing campaign which is aimed toward strengthening its ‘Right to nap’ initiative. It primarily urges workplaces to undertake employee-friendly insurance policies corresponding to an influence nap from 2-2.30 pm throughout workplace hours that will increase productiveness. This is the philosophy of this model that taglines its marketing campaign as ‘do se dhai, sone do na bhai!’
Following the latest rollout of our ‘Right to nap’ coverage and the overwhelming response it garnered, we have been completely impressed and needed to transform this coverage right into a motion to normalise afternoon naps at work, Prateek Malpani, head of name, Wakefit.co, stated. “With this take, we hope that the idea of napping at work isn’t looked down upon or considered a sign of incompetence. At Wakefit.co, we believe that it was about time that we normalised nap culture during office hours, therefore promoting employees’ mental wellbeing and encouraging self-care and also hoping that it would bring about a positive change in our combined work culture. Through the ‘Do Se Dhai’ campaign, we hope to see other brands hopping on the bandwagon to adopt such employee-friendly policies for their workforce,” he added.
Wakefit.co has collaborated with Satish Ray, a YouTuber, to function within the ‘do se dhai’ marketing campaign. “The ‘Right to Nap’ policy by Wakefit.co is revolutionary and I believe will be instrumental in bringing about a positive change in the mindset of the Indian workforce. At Spring Marketing Capital, we look forward to taking the idea further with the launch of the ‘Do Se Dhai’ campaign,” Sandeep Balan, accomplice – branded content material at Spring Marketing Capital, acknowledged.
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Source: www.financialexpress.com”