Vicco has rolled out its newest marketing campaign #WashKaroSquashKaro for its Turmeric Face Wash. Created by Yellow Windows Communications, the jingle-based advert goals to encourage the youth to check out the brand new Vicco facewash and “squash” all their pores and skin issues reminiscent of pimples, pimples and darkish spots. The marketing campaign is stay on TV and digital. Further, the corporate plans to leverage all potential digital mediums that may assist Vicco join with the youth.
For Devesh Pendharkar, director, Vicco Laboratories, the product has been developed conserving in thoughts youngsters as they need to face an early-age pimple downside. “Vicco is known for its quality products. We have been manufacturing ayurvedic products for seven decades. Turmeric face wash is yet another quality product that we have launched in our skin care portfolio,” he added.
Known primarily for its two primary manufacturers– Vicco Vajradanti and Vicco Turmeric, the brand new marketing campaign is an try to determine Vicco Turmeric Facewash as a brand new model, Virendra Saini and Jyotsna Bhat, managing companions, Yellow Windows Communications, mentioned. “Our research learnings gave us good insights into the minds of the youth and their fears to do with skin. Face is the first thing that is noticed when you meet somebody and therefore pimples, acne and other skin problems being a big confidence downer, was an understanding that drove us to create this piece of communication. The idea was to bring out the already accepted benefits of turmeric as a solution to many skin problems in a youthful manner thus addressing the youth’s fears. Through our film, we built a perceived popularity for the brand by making it appear as if everyone knew of its benefits and was already using it,” they highlighted.
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Source: www.financialexpress.com”