Sociowash has received the digital mandate for Viacom18’s music and English leisure manufacturers. As a part of the mandate, the company will take over digital advertising and marketing obligations for the corporate’s music manufacturers equivalent to MTV Beats, VH1 and KaanPhod, English leisure manufacturers Colors Infinity and Comedy Central, and multiformat content material vacation spot Fully Faltoo YouTube channel, with NFT (Non-fungible Token) market fullyfaltoonft.com. The accounts can be dealt with by the company’s Mumbai department, for all actions referring to the digital media promotions for the manufacturers that kind part of the youth, music and English leisure (YME) cluster of the corporate.
For Utsav Chaudhuri, advertising and marketing head, youth, music and English leisure cluster, Viacom18, with a mixture of multi-genre and multi-platform content material, the corporate’s manufacturers MTV Beats, Vh1, KaanPhod, Colors Infinity, Comedy Central characterize pop-culture, and its new model Fully Faltoo together with its NFT ecosystem will leverage the rising pop-trends. “With Sociowash, we aim to strengthen our digital strategy for our content to reach and engage with the youth,” he mentioned.
As per the corporate, Sociowash can be chargeable for reinforcing every model’s digital presence by conceptualising content material that customers can have interaction with day by day. Additionally, the company will work in direction of creating content material that not solely reiterates the vibe of the manufacturers but additionally emphasises on creating content material for its viewers. This partnership will serve to reinforce the digital presence of the corporate’s music and English leisure manufacturers, multi format content material vacation spot Fully Faltoo YouTube channel and fullfaltoonft.com.
Sociowash believes in including worth to manufacturers and maximising the digital footprint, Pranav Agarwal, co-founder, Sociowash, said. “After having done the same for the Viacom 18 network we are looking forward to having its YME cluster (select brands) on board with us. Creating strategies that will resonate with the target audience, while using marketing is what will help us and the company reach heights,” he added.
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Source: www.financialexpress.com”