Tata Group’s monetary providers firm Tata Capital has rolled out a cricket themed digital marketing campaign to advertise its Flexi Plus Loan choices. Aiming to attach with cricket followers throughout the nation, the marketing campaign is reside from April 12 until May 29, 2022. Conceptualised by Viscomm 360 Communications, the advert marketing campaign features a collection of three brief movies.
In the brand new movie, Tata Capital’s Flexi Plus Loans’ advantages and options are highlighted via comparability with a star participant’s efficiency statistics. To achieve the viewer’s consideration, every movie reveals a bowler’s or a batsman’s efficiency statistics by introducing the options and advantages of Flexi Plus Loans.
For Abonty Banerjee, chief digital and advertising and marketing officer, Tata Capital, the most recent marketing campaign which is centred round cricket is a good alternative for the corporate to attach and have interaction with the shoppers. “The campaign aims to promote our latest Flexi Plus Loans which come with exclusive features and benefits. We are sure our films will be enjoyed by ardent cricket fans across the country,” she added additional on the launch of the brand new marketing campaign.
Flexi Plus Loans is without doubt one of the newest choices from the corporate which was launched earlier this 12 months with a marketing campaign referred to as ‘apne man ki karo’.
Tata Capital Limited, a holistic monetary providers supplier caters to the wants of retail, company and institutional clients, immediately or not directly via its subsidiaries. Its vary of choices consists of shopper finance, advisory providers, industrial finance, infrastructure finance, securities, funding banking, personal fairness advisory and bank cards. Tata Capital’s subsidiary firms embody Tata Capital Financial Services Limited (TCFSL), Tata Capital Housing Finance Limited (TCHFL), Tata Cleantech Capital Limited (TCCL).
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Source: www.financialexpress.com”