SleepyCat has appointed Sunaina Haldar as vice chairman – advertising. At SleepyCat, she will probably be chargeable for scaling development throughout the levers of brand name and advertising, partnerships, neighborhood tradition and engagement.
Haldar brings together with her 15 years of various management expertise throughout shopper insights, advertising, communication and development technique and has labored on rising conventional in addition to digital-first companies throughout classes.
According to Kabir Siddiq, founder and CEO, SleepyCat, the corporate has emerged as a fast-growing D2C model and being a digital-first model, it’s essential to consistently innovate and keep forward of the curve on this excessively dynamic digital ecosystem. “Haldar comes with extensive experience in managing millennial and premium brands and has a proven track record of building strong brands in large categories while maximising marketing investments with entrepreneurial agility. I am confident that together we will further strengthen our reach and help us in our vision of making SleepyCat India’s preferred sleep solutions brand.”
Prior to this appointment, she led advertising, NPD and CRM for Tata SmartFoodz Ltd., establishing Tata Q as a number one ready-to-eat meals model in India. Prior to that, she was DGM advertising at The Hershey Company and has additionally been related to Vodafone and General Mills, amongst others.
“SleepyCat is disrupting an existing category with purpose-driven products, designed to improve the comfort and self-care for Indian consumers and I look forward to being part of their vision of becoming a trustable, go-to-destination for all sleep solution needs. The brand has the well-being of its consumers at its core, which resonates with my own personal values. With a new and refreshed brand identity and truly innovative product offerings that are completely manufactured in-house, I look forward to joining this talented team and contributing to the growth mission,” Haldar acknowledged.
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Source: www.financialexpress.com”