Sony Sports Network (SPN) has launched its new marketing campaign ‘Non-Stop cricket’, that includes cricketer Smriti Mandhana and actor Pankaj Tripathi. The marketing campaign emphasises the cricket roster on the community with the tagline ‘Ab cricket fans ke paas hai celebration ka big reason, kyunki sony pe dikhega cricket ka full season’. The marketing campaign consists of three movies, first of which is reside on the broadcaster’s sports activities channels and social media platforms. The movie’s music has been composed and sung by Hanif Shaikh.
The community has used a lady cricketer to advertise males’s cricket within the marketing campaign, Rajesh Kaul, chief income officer, distribution and head, sports activities enterprise, Sony Pictures Networks India, mentioned. “Mandhana, the opening batter for team India was an apt choice to front our campaign, ‘Non-Stop cricket’ and the films showcase and cement our position as the destination for year-round cricketing action,” he added.
The first movie talks about consuming, sleeping and respiratory cricket. Shot at a number of areas, Mandhana is seen in numerous avatars, serving continuous cricket to Tripathi, who performs the function of a fan, indicating that he can sit up for a number of cricket collection and tournaments that shall be arising on the sports activities community. Sony Pictures Networks is the consumer-facing identification of Culver Max Entertainment Private Limited, which is an oblique wholly owned subsidiary of Sony Group Corporation, Japan. SPN has a number of channels together with Sony Entertainment Television (SET and SET HD), MAX, MAX 2, WAH, SAB, PAL, PIX, Sony BBC Earth, Sony AATH, YAY!, SONY SIX, SONY TEN 1, SONY TEN 2, SONY TEN 3, SONY TEN 4, amongst others. Additionally, the corporate has digital VOD platform SonyLIV and Studio NEXT, the unbiased manufacturing enterprise for authentic content material and IPs for TV and digital media. SPN is accessible in 167 nations. The Company is in its 27th 12 months of operations in India. Besides having abroad subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
Read Also: Sirona rolls out a brand new marketing campaign #PeriodsHiTohHai
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”