Royal Enfield will now make bikes in Argentina, first out of the country

Royal Enfield is setting up the first assembly unit outside the country to produce motorcycles. The company has announced that it will install a motorcycle assembly unit at Campana in Buenos Aires, Argentina. It will be in partnership with Grupo Simpa, Royal Enfield’s local distributor in Argentina since 2018. The assembling of the bikes will start from the month of September itself.

Currently, Royal Enfield produces bikes in manufacturing facilities in Chennai, India. This will be the first time when the company’s bikes will be assembled and produced even outside the country. This assembly unit will be installed in the facility at Grupo Simpa, Campana. Initially, the Himalayan, Interceptor 650 and Continental GT 650 will be assembled at the Royal Enfield plant.

Royal Enfield is in Argentina since 2018

Argentina is one of the largest mid-size motorcycle markets in Latin America. Royal Enfield started retail operations in Argentina in March 2018. The company opened the first store in Buenos Aires, Vicente Lopez. Currently, Royal Enfield has 5 exclusive markets in Argentina. The company has 31 exclusive stores and 40 other retail touchpoints in all countries of Latin America.

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Work is being done to increase global penetration

Vinod K Dasari, CEO of Royal Enfield, says that the company is working towards moving forward and increasing its penetration in the global middleweight motorcycle segment. We are also increasing our penetration in important global markets. In the last few years, we have significantly increased our international presence and now our retail business is in 60 countries. In order to meet the growing demand and gain market advantage, Royal Enfield is moving ahead with plans to establish local assembly units in important markets of Asia Pacific region and South America. The first step in this direction is the announcement of the first CKD assembly unit in Argentina.

Good response to Royal Enfield bikes in Argentina

Argentina further stated that Argentina and other South American countries are important markets for Royal Enfield. Ever since the company started Bree in Argentina, we have received good response from customers for our bikes. Brazil, Argentina and Colombia are the three most important markets for the company in Latin America.

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