In an effort to construct consciousness concerning the ease and advantages of automating payroll administration, RazorpayX, the neo-banking arm of Razorpay, has introduced the launch of its payroll advert marketing campaign.
This marketing campaign is an effort to make entrepreneurs conscious that whereas beginning up is itself exhausting, their payroll and compliance shouldn’t be. RazorpayX has collaborated with six startup founders for this advertising marketing campaign. It narrates real-life challenges the enterprise house owners face on the finish of each month round managing payroll compliance.
The eight week lengthy marketing campaign has been conceptualised by the inventive company ‘Talented’. The first section of the marketing campaign consists of a 60 second ad-film that includes Shashank Mehta, founder and CEO, The Whole Truth Foods, sharing his wrestle with wage disbursements, paperwork, provident fund, skilled tax errors and extra, that wants him to multiply his function as a payroll ninja on the firm to sort out all of it. The movie humorously depicts a number of him struggling to make sense of various facets of payroll precisely and on time. Mehta then sums up that his struggles had been till he discovered RazorpayX Payroll.
The second section of the marketing campaign will likely be reside throughout 11 cities like Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kolkata, Ahmedabad, Pune, Lucknow, Chandigarh and Jaipur in print. The marketing campaign will characteristic startup founders equivalent to Mehta, Ankur Warikoo, founder, Nearbuy.com, Ragini Das, co-founder, Leap.Club, Awais Ahmed, founder and CEO, Pixxel, Sanskriti Dawle, co-founder and CEO, Thinkerbell Labs, and Siddharth Maheshwari, founder, Newton School.
Our analysis and conversations with potential founders and present prospects has given us a really distinctive perception, ‘starting up is difficult and courageous but payroll shouldn’t be,’ Gaurav Ramdev, head of selling – RazorpayX mentioned. “This insight has been brought to life through this ad campaign. We want founders to focus on their business growth, building new ideas, thinking scale and leave challenges around managing payroll to us – this is the key message we desire to spread for start-ups and the entrepreneurial ecosystem. We believe that this campaign will ring a bell with thousands of founders who are undergoing similar challenges everyday while scaling their business and are looking for a solution,” he acknowledged.
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Source: www.financialexpress.com”