Rage Coffee has rebranded its brand, colors, aesthetics, and packaging. Through the rebranding, the corporate goals to create an enhanced reference to a wider and extra developed viewers by this contemporary model look, whereas nonetheless aligning with the already established model id. As per the corporate, the reorientation follows the Rage manner of doing issues, which is to maintain extending the innovation and transcend the standard ceiling.
Rage is a caffeine innovation model that has disrupted the standard espresso market with its merchandise, Bharat Sethi, founder and CEO, Rage Coffee, mentioned. “We are backed by a strong community of consumers. However, there was a tiny prejudice towards our target audience. We want to broaden our community perspective to include Rage as the coffee brand for all age groups. The re-invention of the creatives will expand our brand’s reach while remaining true to our existing brand identity,” he added.
Rage Coffee is a digitally native FMCG firm that manufactures, markets and distributes espresso merchandise. As per the corporate, it’s a plant-based nutritional vitamins espresso model. Rage Coffee merchandise are retailed by their very own web site, all main on-line platforms, and over 2500 contact factors offline Pan India by a community of 5 CFAs and over 75 distributors. Rage Coffee merchandise are US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility.
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Source: www.financialexpress.com”